Marketing Data Strategist

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About this role:
The Marketing Data Strategist for the Peripheral Interventions (PI) division is responsible for conducting deep customer behavior analysis to generate actionable insights that drive critical business decisions and support marketing excellence at Boston Scientific. This strategist will drive effective customer segmentation that will inform several activities including digital marketing campaigns, product launches, and other commercial tactics. Has a passion for diving deep into customer behavior and insights, and able to identify segments and opportunities to more effectively reach those customers through marketing programs. This role will also be a key stakeholder of PI’s overall data management strategy, data governance, and data accessibility. Ability to develop relationships with business partners, perform creative analytics and research to develop compelling recommendations, and provide excellent management of his/her projects. 

 

Your responsibilities include:

• Develops and implements structured, practical, fact-based approach to market, customer, and business analysis and strategy development.
• Establishes strong relationship development/collaboration with product marketing, digital marketing, brand activation, commercial operations and corporate strategy teams.
• Develops and recommends campaign target lists based on internal and external data sources.
• Advise and develop data management and governance strategies/processes.
• Consolidate datasets from multiple data sources into digestible workbooks and summarize information based on unique campaign needs.
• Utilize strong analytical and quantitative skills to integrate broad corporate/divisional business performance needs into franchise level decision-making and strategic planning
• Implements marketing strategy processes and sharing knowledge about those processes. 
• Participates in cross-functional, cross-divisional data integration projects
• Encourages a grass roots paradigm shift on marketing within the BSC organization and influences organizational thinking on Marketing Excellence and digital acceleration.

 

Required qualifications:

• Bachelor’s degree in business, finance, data analytics, economics or healthcare/biomedical. 
• Minimum of 3-5 years' experience in consulting, market research, business strategy/analytics, health economics, finance and/or marketing.
• Experience in diagnosing business problems and developing/implementing solutions.  
• Proven experience combining multiple, disparate datasets to develop insights.
• Experience with a variety of primary market research methodologies and/or market modeling/analytics 
• Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
• Outstanding verbal and written communication skills.
• Proven analytical skills, with strong attention to detail.
• Excellent project management skills and experience.

Preferred qualifications:

• MBA or other advanced degree
• Experience with Alteryx, Tableau, PowerBI, Snowflake, Amazon S3
• Proficient or advanced in SQL
• Experience with healthcare industry claims data

 

Requisition ID: 595766

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we enc