Associate Director, Marketing - Alamo
Sony Music Global Job BoardAbout the role
<p>Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists; Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.</p> <p>The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.</p> <p>The Associate Director, Marketing will serve as a member of Alamo’s marketing department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.</p> <h2><strong>What you'll do:</strong></h2> <ul> <li>Manage music releases, maintain campaign timelines, and oversee release logistics.</li> <li>Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists.</li> <li>Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.</li> <li>Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.</li> <li>Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.</li> <li>Work closely with artists and management for campaign updates and communicate goals and plans for each release.</li> <li>Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.</li> <li>Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.</li> <li>Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.</li> <li>Manage the creation and distribution of marketing tools.</li> </ul> <h2 class="iCIMS_InfoMsg iCIMS_InfoField_Job"><strong>Who you are:</strong></h2> <ul> <li>You’re a passionate music fan with at least 5 years of progressive marketing experience in the music industry</li> <li>Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.</li> <li>An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management</li> <li>Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.</li> <li>Proficient with major soc
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