Product Owner, Product Digital Sales

POSITION SUMMARY:
The Product Owner is responsible for the conception, development, implementation and operation of web-based products or applications for the trade channel. This position is accountable for developing and supporting the travel agent web site “CruisingPower.com” and all its associated Marketing and selling tools. — integrating information, shopping, and purchasing — for travel agents and for meeting corporate web site targets.
The Product Owner is accountable for increasing a portion of the overall percentage of web site visits, adoption, and engagement by implementing strategies* to help increase agent usage and overall agency/agent registrations for Royal Caribbean International and Celebrity Cruises across all international markets. This position has primary responsibility for supporting, and improving the travel agent web site design, user experience, content, and feature set.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Accountable for developing the strategic roadmap for the B2B site – CruisingPower.com.
• Accountable for the entire life cycle of a designated electronic product(s) to include the user experience, design, and QA.
• Initiates new product development, manages new content including copy, assets, and multi-media, and oversees the development of site navigation and graphics.
• Develops creative and content strategy of designated web pages by collaborating with Marketing, Global Offices/Markets, IT, Sales, Revenue Management, Trade Support & Service, and vendors. May coordinate cross-team participation in content/features development and identifying and documenting operational impacts.
• Provide leadership support to Web Content Producer. Supports content management for CruisingPower and its associated tools where applicable.
• Accountable for developing and maintaining relationships with key partners to capitalize on site growth opportunities, trends, training, and system optimization.
• Coordinates with market research focus groups and gathers research as requested or required by management.
• Designs and gathers site feedback via surveys.
• Reinforces communication with IT Portfolio Manager and 3rd party technology partners.
• Coordinates product and project launch initiatives including email, print, digital, social media, etc.
• Accountable for user acceptance testing (UAT), and overall support and maintenance with IT, third-party partners, and other vendors.
• Interprets marketing direction for branding and user experience.
• Drives and is accountable for product line development, expansion, and termination.
• Responsible for supporting the vision, goals & objectives, and key requirements for the international markets.

 

QUALIFICATIONS:

• Bachelor’s degree from an accredited college or university required master’s degree in Marketing or business preferred.
• Minimum 3-5 years’ experience in a professional and analytical role and 2 years management experience in a comparable Internet-driven or technology development environment or industry are required (or the equivalent combination of education and experience).
• Familiarity with e-commerce distribution models highly desirable.