Director of Content and Creative

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance. 

Being a Director of Content & Creative at iManage Means… 

You will lead our content and creative function for a high-growth B2B SaaS company serving the legal tech and knowledge work markets. You will own content strategy and creative execution, working in close partnership with Brand to ensure strategic alignment while building a high-performing team that operates as an internal agency across two geographic locations. 

You thrive in mid-sized growth-stage environments where agility, strategic prioritization, and doing more with less are essential. You understand how generational shifts and changing buyer behaviors are reshaping B2B marketing, particularly in professional services and legal markets. You are building AI-first ways of working — not experimenting with AI on the side but actively architecting how a modern content and creative function operates when AI is at the center of every workflow. 

This is a transformational role with a clear mandate: evolve the function from a reactive, campaign-led model to a proactive, audience-led, AI-augmented content and creative engine. You will build the operating model, the capabilities, and the culture that makes this possible — while maintaining the quality and pace the business demands today. 

iM Responsible For… 

Strategic Leadership 

• Taking the messaging and positioning from Brand and Portfolio Marketing and bringing it to life - translating narrative frameworks into content and creative that makes the company story land with real audiences 
• Ensuring all content and creative output operates within brand guardrails, reinforcing a clear, consistent narrative that resonates with modern B2B buyers - working with Brand to evolve those guardrails as the company grows. Driving strategic alignment between content distribution and creative campaigns, ensuring cohesive market presence in partnership with Brand on messaging 
• Receiving product and customer stories from across the business and turning them into compelling content that makes the messaging and positioning land with target audiences 
• Leading the transformation to an AI-first operating model - redesigning workflows, tooling, and quality standards so AI is embedded across content creation and creative production, not bolted on 
• Building and owning the audience’s intelligence capability - developing a deep, research-grounded understanding of how legal professionals and knowledge workers consume content, what they trust, and what language resonates - and translating that into a distinctive voice and content approach 
• Partnering with Brand and Portfolio Marketing to understand go-to-market positioning and messaging, then leading the content and creative execution that brings it to market with impact  
• Enhancing content quality and audience resonance — building the audience insight, editorial standards, and quality frameworks needed to ensure our content genuinely connects with and is useful to the legal and technical audiences we are trying to reach.  

Internal Agency Development 

• Building and operationalizing an internal agency model that delivers high-quality brand, content, and creative work across the organization 
• Establishing clear intake processes, prioritization frameworks, and service level expectations for internal stakeholders 
• Creating efficient workflows that balance strategic projects with day-to-day execution needs 
• Developing creative briefs, project management systems, and quality standards that ensure consistent, on-brand output 
• Building strong partnerships with Product Marketing, Demand Generation, Sales, and other key internal stakeholders 

Team Leadership & Development 

• Leading and developing a team of approximately 10 professionals across Content, and Creative functions 
• Managing two direct reports: Head of Content (London), and Head of Crea