Product Marketing Lead

About Us

Community Phone is building the best phone for communities in America. We are your hair salon’s business phone, how your auto-body shop texts you or gets appointments, your local government agency’s operations line, and your mom’s phone that she sometimes answers on her computer. We have more than 20,000 customers today, and are building the Square of phones.

Our team is ~80 people strong, across 15 countries. We are growing quickly, backed by Y Combinator Accelerator and Y Combinator’s Continuity Fund. We are customer-obsessed to the core. When we had a major network outage, everyone from recruiters to engineers to marketers to customer support agents got on the phone with our customers. Our team exemplifies our purpose. Join us on our mission to make it as easy as possible for communities to communicate.

Your Mission

We’re seeing new and interesting product use cases emerge regularly—and we’re looking for someone to help us understand, weigh, and communicate them clearly. As our first dedicated product marketing hire, you’ll define and own the function from the ground up. Reporting directly to the CEO, you’ll be a key partner to Growth, Product, Sales, and Customer Success.

You’ll own the end-to-end positioning, packaging, and go-to-market success of our core phone product and integrated communications suite. You’ll ensure every feature we ship reaches the right audience, with the right message, through the right channel—and that the story lands.

What You’ll Actually Do 

Positioning & Messaging

• Develop and maintain differentiated positioning for each core use case
• Deliver two updated personas and a refreshed messaging framework within your first 30 days

Launch & Enablement

• Run GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendar
• Lead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)

Revenue & Sales Alignment

• Own product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement—reviewed biweekly with Sales and CS

Voice of the Customer

• Talk to users in our ICPs and grow to understand them deeply
• Partner with CS and Research to generate one new customer case study per month
• Conduct win/loss interviews monthly to inform roadmap prioritization and competitive content

Cross-Functional Leadership

• Run a weekly GTM sync with Growth, CS, and Product
• Provide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritization

What We’re Looking For

• 4–7 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
• Experience shipping GTM for features tied to revenue impact—not just awareness
• Comfortable owning positioning for both hardware and software products serving low-tech audiences
• Excellent communicator and structured thinker—bonus if you can share a portfolio or sample launch plan
• Strong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockers
• Humble, self-aware, and persistent

How We’ll Measure Success

• Increased logo growth and reduced CPA on target ICPs through maturing channels
• Accelerated feature adoption post-conversion for key ICPs
• Strong alignment between product value and sales/growth messaging
• Consistent messaging across key surfaces (site, demo, content)
• Improved conversion from site traffic to qualified leads among target ICPs

Total compensation with equity: $145k- $175k per year. 401(k) and health insurance included.

Community Phon