Product Marketing Director, Competitive Intelligence

Meet Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in  Stockholm, Sweden and Santa Clara, CA.  Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role:
Yubico  is seeking a Competitive Intelligence leader to join our Product Marketing team. In this role you will be at the forefront of research and analysis in the highly competitive Authentication and IAM space. You will identify differentiators, develop strategic insights, and create comprehensive competitive assets that enable our field teams and champions to effectively compete and win. This role will thrive on staying ahead of the market trends, equipping our organization with actionable intelligence, and driving impactful decisions in a rapidly evolving environment.

Tasks & Responsibilities:

• Conduct in-depth research and analysis of competitors in the Authentication and IAM market using publicly available resources
• Identify competitive differentiators and market trends to inform product strategy, positioning, and identify evolving market data
• Collaborate with product management, sales, and marketing teams to ensure alignment on competitive positioning and strategies
• Support the field with strategic guidance during critical sales cycles by delivering timely and relevant competitive insights
• Build and maintain competitive assets such as internal presentations and playbooks to enable field teams
• Deliver training for product and field teams covering topics such as strategy, competitor products and market trends
• Contribute to and help maintain our database of competitor information
• Contribute to a monthly newsletter that highlights developments and trends in our market

Basic Qualifications:

• 15+ years experience driving Market Intelligence analysis, sizing the addressable market, and assessing competitor business strategies and performance
• Proven experience in leading Competitive Intelligence teams and initiatives, conducting research, analysis, and building competitive intelligence assets in the Authentication and IAM space
• Working knowledge of hardware security token vendors as well as IAM solution providers
• Working knowledge of identity protocols (e.g. SAML, OAuth, OpenID, SCIM)
• Strong technical research, benchmarking, analytical skills, written, and verbal communication skills with the ability to distill complex information into actionable insights
• Ability to work collaboratively across teams in a fast-paced, dynamic environment
• Ability to prioritize and balance competing demands and meet deadlines

Bonus Points:

• BS or MS in a