Senior Planner, Digital Investment

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

This position requires a highly motivated person to work on the day-to-day media executions. This role is an integrated strategy and activation role, with a strong focus on the activation of digital plans.

Responsibilities
 

• Account Management: Check flowchart, Media tools and budget tracker
• Build and maintain relationships with media publishers and meet with new vendors to assess value and applicability.
• Strategy and Planning:
• Develop digital RFPs and assist in vendor briefing
• Review plans vs the brief and ensuring formulas/numbers are accurate
• Negotiate rates as directed by the Supervisor and create media plan excel documents
• Manage media plan revisions with vendors and clients
• Work with Analytics on measurement framework
• Lead communication with OOH team on new requests including POP and glamour shots
• Activation and Reporting:
• Support Supervisor on developing  Data Driven Approach to driving performance and crafting test and learn agenda
• Create and send insertion orders in Prisma for digital, and MBox for print once approved
• Work with PGD team to ensure execution aligns with expected business outcomes
• Manage client/vendor communication on KOC & campaign timelines including creative delivery
• Review and approve all trafficking and act as support throughout the trafficking process to ensure seamless launch
• Confirm pacing from partners and provide recommended optimizations for direct partner buys
• Manage print communications with vendors and update in MBox each month
• Lead draft billing approvals every month and update billing tracker
• Negotiate invoice discrepancies with partner

Qualifications

• Bachelor’s Degree.
• 2+ years of media buying/planning experience across digital (programmatic, search, social etc.) channels.
• Must have strong analytical, research, and quantitative skills.
• Excellent verbal and written communication skills, interpersonal skills.
• Hard-working, detail-oriented, resourceful and thrive in a fast-paced environment.
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Fundamental knowledge of Prisma platform for entering digital buys

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $55,000 - 75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 05/6/2024.

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