Specialist, Marketing Projects - US Based Remote

The Marketing Specialist, CBR Marketing Content, will play a pivotal role in supporting content and branding strategies within the Coldwell Banker Realty marketing team. Reporting directly to the Director of Marketing Strategy, this position offers exposure to all marketing functions and involves collaboration with the Coldwell Banker Brand and Anywhere Creative Studio. The ideal candidate is highly organized, possesses excellent communication and project management skills, and has a passion for executing marketing plans.

This role is 100% remote

Key Responsibilities:

• Develop Marketing Creative: Create brokerage owned marketing materials that align with brand identity standards to drive adoption and engagement. This includes presentations, flyers, brochures, social graphics, and more, utilizing Canva.
• Collaborate with Creative Studio: Work closely with the Creative Studio to develop and maintain high-quality brokerage owned.
• Cross Team Collaboration:  Partner with CB Brand, Learning, Communications, PR, Social media, Listing Concierge Team and field marketing teams to develop and execute strategies that promote various company campaigns and initiatives. 
• Virtual Event Production: Contribute to the production and execution of virtual events, including the development and delivery of presentations.
• National CBR Material Ownership: Manage and maintain all Core 4, Listing Concierge, Seller, Buyer, National Sales Meeting in Box, and Recruiting materials.
• Recruiting Support: Directly support and collaborate with the Recruiting Manager to develop new recruiting assets and update existing materials.
• Vendor Partnerships: Maintain and optimize the relationship with print vendors, focusing on inventory, product lines, promotion, invoicing, Quality Control and enhancing user experiences for agents and brokers.
• Content Management on Platforms: Own, organize and QC content on various platforms such as Marketing Center, Moxi Engage, Moxi Present and DESK, and track usage.
• Performance Reporting: Collaborate with team members to collect, analyze, and present reports on campaign performance, content adoption, and event attendee feedback.
• Marketing Material Expertise: Serve as the go-to person for all marketing material-related questions.

Requirements:

• Proficiency in Canva, InDesign is a plus
• Bachelor’s degree preferred.
• 2+ years of marketing experience required
• Proficient with Office 365 suite of products especially Teams, PPT, and Excel
• Must have excellent organizational skills and can effectively communicate across multiple platforms
• Ability to collaborate well across small and large project teams
• Ability to think strategically and execute tactically
• Demonstrated relationship building skills
• Ability and willingness to travel up to 10%
• This role is 100% remote

Our Brokerage Group is one of the nation's largest owners and operators of residential real estate brokerages, with offices in more than 50 of the 100 largest metropolitan areas in the United States. Our approximately 675 owned and operated brokerage offices and approximately 56,000 independent sales agents come from our leading brands including Coldwell Banker®, Sotheby's International Realty®, and The Corcoran Group®, as well as our robust commercial real estate operation within Coldwell Banker Commercial®.

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

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