SEO Lead (L5)

What is Teachable?

Teachable is trusted by creator-educators around the world to grow their impact and income. From online courses and communities to memberships and downloads, Teachable's digital learning products help creator-educators drive meaningful connection and sustainable revenue. With industry-best ecommerce tools, easily toggled on directly within the platform, creators can confidently maximize their earnings, while getting paid directly by their audience. Teachable's unmatched focus on the student learning experience also ensures creators can make a positive and influential impact on their communities—entirely on their own terms. Today, tens of thousands of creator-educators use Teachable to share their knowledge, reaching millions of students around the world. To learn more, visit teachable.com.

Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, whose platforms have helped creators earn more than $10 billion, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!

About your Team

Growth Marketing at Teachable focuses on bringing more creators to our platform by optimizing each step of the growth funnel. We work closely with Product, Partnerships and Brand & Content, in a fast-paced, results-driven environment. We embrace testing new hypotheses, fail fast and quickly apply those learnings through a very data-driven approach. We're always adapting as both our company and industry continue to evolve, while keeping the ultimate goal of connecting with and supporting creators.

What is the role?

We're hiring an SEO Lead  who not only excels at traditional SEO but also thrives in leveraging cutting-edge AI technologies to supercharge growth. You'll report directly to the Senior Lead, Acquisition, collaborating cross-functionally with teams in content, paid marketing, product, engineering, and analytics to build advanced, AI-driven SEO strategies that elevate Teachable’s visibility and organic growth.

You'll be at the forefront of integrating AI tools and workflows ranging from generative AI for content ideation to advanced analysis tools for keyword discovery, intent mapping, and competitive intelligence. You’re comfortable pushing beyond traditional SEO to proactively experiment, iterate, and innovate with AI.

In this role you'll:

• Develop and execute comprehensive, AI-enhanced SEO strategies that achieve measurable growth in organic acquisition and engagement
• Prototype and launch AI-powered workflows to improve speed, personalization, and targeting in SEO content and site optimization (e.g., GPT-generated recommendations, automated keyword clustering, or AI-driven content briefs)
• Build and ship MVPs of growth experiments using no-code/low-code tools (e.g., Retool, Zapier, or Vercel) or custom scripts independently
• Automate repetitive SEO workflows, from content audits and performance reporting to competitive intelligence gathering and technical SEO monitoring
• Leverage APIs, webhooks, and LLMs to create scalable, smarter SEO infrastructure
• Act as an internal multiplier by sharing tools, playbooks, and internal agents that help marketing and content teams move faster
• Collaborate closely with design, product, and analytics teams to test and refine AI-driven strategies that unlock new organic growth opportunities
• Educate internal stakeholders on AI-enhanced SEO best practices and support teams in adopting new AI tools and workflows
• Continuously explore new AI trends, tools, and techniques to maintain a competitive advantage in organic search

What you'll bring:

• 5+ years of experience in SEO, ideally within fast-paced growth environments, with demonstrated results
• Proven experience integrating and leveraging AI and generative AI tools in SEO workflows
• Deep understanding of traditional and technical SEO paired with expertise in emerging AI-driven SEO methodologies
• Fluent in tools like GPT-4, Zapier, Retool, Notion, Airtable, Python, Javascript, SQL, LangChain, Vercel, or equivalents (flexibility with tech stack is preferred)
• Strong analytical skills and capable of deriving actionable insights from complex datasets
• Ability to influence cross-functional stakeholders,