Content and Channel Marketing Manager, Aryeo

About the team

At Zillow Group, we are revolutionizing the real estate industry to make home a reality for more people! As the most-visited real estate website in the United States, we help individuals find and win their dream homes through digital solutions and innovative technology. Our mission is to provide exceptional experiences for agents, brokerages, and teams. Come join us!

Aryeo is Zillow Group’s software platform that powers thousands of photography and media businesses nationwide, who in turn bring hundreds of thousands of real estate listings to life each year for agents and consumers. As a part of the ShowingTime+ suite, Aryeo enables the brand to serve photographers and media companies directly and invest in the tools they need to create elevated, immersive home shopping experiences for real estate agents and consumers.

About the role

Aryeo is seeking a Content and Channel Marketing Manager to work closely with the marketing, product, business strategy, and sales teams to execute on Aryeo’s marketing plan to our customers. This role requires a creative and strategic thinker who is skilled in video production and content creation, with a focus on marketing our software and digital products. The successful candidate will be instrumental in producing engaging content that resonates with our audience and drives product growth.

Responsibilities:

• Produce high-quality video content for product launches, promotional events, and ongoing marketing campaigns.
• Collaborate with our product and marketing teams to capture product insights and translate them into effective marketing materials.
• Optimize content for different platforms and audiences, ensuring clear and consistent messaging across all channels.
• Monitor and analyze the effectiveness of marketing campaigns to drive improvements and achieve marketing objectives.
• Produce content for written marketing channels such as weekly and monthly email communications.
• Keep our customers up to date on new feature releases via in app product update feeds and newsletters.
• Collaborate with marketing team members to help craft messaging, working together to identify assets and strategies that will effectively communicate a product’s value.
• Be the spokesperson for Aryeo and ShowingTime+ media products internally, gathering support among the rest of the organization and pushing initiatives forward.
• Stay updated with industry trends and adjust strategies accordingly to maintain a competitive edge.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $96,300.00 - $153,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• Shown experience in video production, including scripting, shooting, and editing.
• Experience producing product launch videos or event videos.
• Strong background in marketing digital products or software.
• Excellent written and verbal communication skills; copyrighting or email marketing skills are a plus.
• Ability to run multiple projects simultaneously and meet tight deadlines.
• Creative thinker with strong problem-solving skills.
• Familiarity with digital marketing tools and platforms.
• Portfolio of past work that demonstrates expertise in video production and digital marketing.
• Excited by a startup-like environment where you can have a role in setting how product marketing is established for the future.
• Bachelor’s Degree in Marketing, Communications, Business or related field.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you w