Lifecycle Marketing Manager (B2B) (Hybrid)

Lifecycle Marketing Manager (B2B) (Hybrid - 2 to 3 days per week onsite in Irvine, CA)

Overview:

Are you a results-driven lifecycle marketer that knows how to engage B2B audiences and understands SMB customer behavior within two-sided marketplaces and SaaS environments? Do you have hands-on experience with omni-channel automation systems such as Intercom and Braze, as well as familiarity with the Salesforce CRM and marketing stacks integrated via the Segment CDP?  We’re looking for you! 

As the B2B Lifecycle Marketing Manager, you  will be responsible for creating and executing campaigns that maximize B2B customer engagement, retention, and revenue. You will drive campaign performance optimizations, message personalization, and continuous experimentation.

The impact you'll make:

• Develop and execute highly targeted lifecycle marketing campaigns that drive significant impact and deliver measurable results that help cannabis retailers and brands optimize their presence and performance in the Weedmaps marketplace
• Lead the adoption of key B2B marketplace administration features including SKU data integrations, order workflow automations, advertising placements and discounting offers, leveraging your technical expertise.
• Create and implement sophisticated customer segmentation strategies and personalized messaging tactics to increase engagement, reduce churn, and drive customer lifetime value
• Design and execute omni channel campaigns with touch points across the entire customer lifecycle
• Harness chatbot, email, in-app, push notification, and SMS channels to maximize customer engagement, retention, and revenue.
• Conduct ongoing A/B tests, analyze results, and adjust strategies to improve campaign performance and effectiveness.
• Monitor key performance indicators (KPIs) and use data insights to identify areas for optimization and develop data-driven strategies.
• Collaborate with the data analytics team to measure campaign performance and drive continuous experimentation and personalization.
• Work collaboratively with technical teams to configure and maintain lifecycle marketing tools integrated via the Segment CDP and Salesforce CRM, ensuring data accuracy and completeness
• Stay up-to-date with industry trends and new technologies in marketing automation, personalization, and experimentation, bringing new ideas and best practices to the team

What you've accomplished:

• 8+ years professional experience, preferably in B2B software-related services, with at least 4 years in a B2B SaaS or Marketplace marketing role, preferably in a lifecycle or demand generation capacity
• Accomplishments in campaign performance optimization, personalization, and continuous experimentation
• Hands-on expertise with real-time engagement systems such as Intercom, Drift
• Hands-on familiarity with campaign automation systems such as  Braze, Iterable, and Customer.io
• Track-record of applying continuous experimentation and data enabled personalization to optimize performance
• Strong analytical skills with the ability to analyze experiments, draw insights, and use data to inform marketing strategy
• Ability to collaborate with cross-functional teams and work in a fast-paced, deadline-driven environment.
• Exposure to the Segment CDP and Salesforce CRM helpful
• Excellent communication and project management skills.
• Demonstrated ability to prioritize and manage multiple projects simultaneously.
• Bachelor's degree in or equivalent education and experience required

The base pay range for this position is $114,000.00 - $132,000.00

2023 Benefits for Full Time, Regular Employees:

• Medical, Dental & Vision benefits (effective Day 1):
• Employee - employer paid premium 100%
• For plans that offer coverage to your dependents, you pay a small contribution
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Family planning/fertility -  including up to $10,000 towards cash-pay services
• Student Loan Repayment/529 Education Savings - including a company contribution of up to $1,000/year
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and long-term disability Insurance
• Pet Insurance 
• Company-paid identity theft protection
• Legal services platform
• Paid parental leave

Why Weedmaps?

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