Sr. Director Product Marketing- US Remote

The CompanyActian transforms business by simplifying how people connect, manage, and analyze data. We do this with a passion for innovation, customer experience, and our people. Actian puts our greatest asset, our people, at the center and offers employees the opportunity to work in a fast-paced, collaborative environment focused on shared success. At Actian, we believe in culture add, and we don’t subscribe to ideologies that limit people’s potential. We don’t want people to just work here – we want them to belong here. With a vision of being the most trusted, flexible, and easy to use data platform, our product portfolio includes the most performant data management, data integration, and data analytics products on the market. Customers use our cloud-native data platform to unify their data, explore and securely exchange data to run a variety of analytic workloads that provide real-time business insights at a fraction of the cost. Twenty-four (24) of the Fortune 100 companies use Actian technology in some of the most mission-critical applications that impact your daily life.   The RoleThe Senior Director of Product Marketing will lead the product marketing function at Actian, with a primary focus on the Avalanche Cloud Data Platform. As a leader within the marketing organization, they will play a key role in defining strategies that drive demand, build pipeline, and improve win rates for our overall product portfolio. The team will include capabilities product marketing, partner marketing, and competitive intelligence.  The core product marketing function is responsible for crafting and executing go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging, and content. The partner marketing function works closely with Alliances and across Marketing to build and execute a marketing plan in support of strategic partner relationships and pipeline. The competitive intelligence function provides market and competitive intelligence across the organization, enabling sales to win in competitive situations and informing our product management team as they build the roadmap.  

Responsibilities:

• Work closely with leaders across Marketing, Product, and Sales to make product & customer initiatives successful in the markets we serve including new product launches, product refresh, upsell/cross-sell strategies and migration strategies.
• Lead organization in crafting and executing go-to-market strategies for our product portfolio, as well as developing personas, market insights, positioning, messaging, and content that brings the Avalanche Cloud Data Platform to life.
• Lead product marketing, partner marketing and competitive intelligence team members in bringing products to market, developing messages and campaigns that create pipeline, and enabling sales teams and customers to understand the Actian products.
• Collaborate with Product Management, Sales, and Marketing to develop clear positioning, build product messaging within the context of the larger brand message, define core questions buyers need to have addressed during the buying cycle, create storylines that communicate value.
• Spearhead the creation of great storytelling, differentiated product positioning and messaging, and audience-centric content.
• Ensure source documents such as messaging frameworks are available for downstream teams, and partner across the organization to drive adoption and consistency.
• Serve as market-facing subject matter expert for the product area and interface with sales, industry analysts, customers, and prospects.
• Define, communicate, and evangelize value propositions that differentiate products in the market & customer segments we serve.
• Own the content strategy in support of campaign content, product releases, thought leadership in data and analytics, and sales enablement.
• Enable our sales and business development teams with targeted content, playbooks, and messaging; drive consistency in the value that we articulate through all channels, aligning and informing demand generation programs.
• Understand and document our buyer’s process, including where each buyer persona gets information, and the who, what, when and why behind the decisions they make.
• Grow the competitive intelligence program that maintains intelligence on competition and industry, providing insights cross functionally.
• In partnership with Product Management, redefine and modernize Product Launch process.
• Define & operationalize customer segmentation to inform marketing strategies including Account Based Marketing
• Develop a plan around partner marketing as partner ecosystem expands and the business mandates.
• Define KPIs to determine effectiveness.

Requirements:

• Experience in the analytics, database/warehouse, data integration or other d