Head of Commercial Product Marketing (US)

Work Location:

Atlanta, Georgia, United States of America

Hours:

40

Pay Details:

$148,720 - $223,080 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The Head of Commercial Product Marketing leads a high-performing team, supporting multi-complex portfolios on the development and execution of Marketing strategy planning and annual portfolio planning. This role acts as a key contributor in influencing business operational decisions and is the steward for TD AMCB Commercial products and services, ensuring they are relevant and compelling to our customers and consistent with the overarching TD brand. This requires an ability to develop an integrated marketing plan with a clear understanding of how marketing investment drives account growth across all channels. As a people manager, this role is additionally accountable for continuing to grow the Marketing professionals to bring innovation to the business by providing ongoing feedback and performance reviews, coaching and developing employees, ensuring performance management activities are undertaken and providing regular input into employee assessments and development plans to continue to bring innovation to the work produced by the Marketing and portfolio team(s).

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversees and leads TD AMCB's Commercial products and services portfolios, which consists of large and/or highly complex and diverse portfolios with significant complexity, scope or risk
• Accountable for growing talent and developing the skills and capabilities needed to achieve career goals, support project/initiative success and achieve business results
• Oversees the successful design of marketing plans and/or customer-centric programs and relevant project plans, incorporating full range of marketing resources and distribution channels. Determines and acts on long-term marketing and customer strategies to ensure they are effectively supporting the business line needs
• Builds and maintains close relationships with senior business partners. Ensures ongoing successful communication of strategic direction of the marketing plans. Acts as key integrator/liaison between business lines, enterprise and marketing department, influencing and negotiating options to enable the achievement of successful and profitable marketing campaigns
• Leads and approves campaigns and oversees marketing execution for all projects within portfolio; plays a leadership role in all BU campaigns to ensure strategy execution, appropriate governance and stakeholder approvals are delivered
• Provides coaching, mentorship and guidance to practitioners, business and executives within area of expertise
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Acts as a strategic partner to the leadership team on the management of the portfolio and financials, using deep industry, external/internal, enterprise knowledge and recognizing and anticipating emerging trends; identifies operational efficiencies and opportunities with other business management/enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short- to long-term goals, etc.)
• Sets operational team direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)

Education & Experience:

• Bachelor's Degree or the equivalent combination of education and work experience required; MBA preferred
• 15+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking indus