Manager, Annual Giving

Position Title: Manager, Annual Giving

Department: Global Relationships and Resources

Location: Minneapolis, Washington DC or Remote

Salary Range: $68,000 - $85,000 - $102,000

Corus International provides a competitive, growth-oriented, yet fiscally responsible compensation program. When determining an offer for employment, multiple factors are considered including relevant years of experience, education, skills, internal equity, and budget. Our overall approach is to target the minimum to midpoint for starting salaries, based on these factors.

Job Brief:

Position Summary: The Manager, Annual Giving is an integral member of the cross-organizational fundraising team and is responsible for fostering meaningful relationships to increase donor engagement and giving in the direct response fundraising program. Using a data-informed approach, s/he will identify and cultivate core donor groups, develop and execute effective donor journeys within an Ask-Thank-Report fundraising cycle structure, and ensure every donor feels appreciated. S/he will also be responsible for the development and execution of key fundraising initiatives.

Responsibilities:

Management

• Manage all aspects of Corus' monthly giving programs, including the development and implementation of donor journeys, donor upgrades, and special appeals.
• Identify and cultivate core donor groups within the Lutheran World Relief active donor files based on multiple criteria including engagement preferences, lifecycle, and giving preferences. Lead and manage giving strategies and relationships with these groups
• Increase revenue through the creation and implementation of the Gifts of Love alternative giving catalog including multi-channel strategy and execution including direct mail, eCommerce website, email, and digital marketing with a focus on growth and donor engagement.
• Manage third-party giving strategies and relationships including workplace giving, combined federal campaigns and fraternal organizations.
• Ensure key donor relationships are cultivated and all advocates within these programs are equipped with the relevant and inspiring offers that will inspire giving from donors in their respective campaigns.

Strategy, Knowledge Development & Implementation

• Manage multi-year strategy, development and implementation of efforts for expanding the brand's core donor base with the overall goal of identifying new donors and crafting engagement experiences to move them up the giving pyramid through a forward thinking, growth-oriented, donor-focused process.
• Align direct marketing and digital fundraising sustainer programs to create a unified strategy, integrate sustainer strategies and tactics across all channels including direct mail, telemarketing, email, digital marketing, social media, and face-to-face efforts. Develop and implement sustainer offers aligned with the core proposition of each brand. Develop and manage pilot campaigns and testing strategy for new initiatives to determine their potential and return on investment (ROI).
• Research, identify and implement cutting-edge channels and strategies to optimize underutilized opportunities to support annual and five-year acquisition and sustainer goals.

Networking & Partnership

• Work collaboratively with internal and external partners for program implementation including Development, Donor Relations, Digital, Marketing and outside vendor partners.
  Collaborate with internal and external partners for acquisition initiatives across multiple channels and prospect groups.

Communication

• Manage stewardship communications and implement customized touch points with monthly donors and other core donor groups, personalized mailings, thank you touch points, Faithful Neighbor magazine, other newsletters (print and digital), telephone, and in-person events.

Documentation, Reporting & Data Management

• Track and report on acquisition, conversion, and monthly giving through KPIs including, retention, average gift, upgrades, and additional giving.
• Collaborate with the Fundraising Operations team in analysis that optimizes acquisition, retention and lifetime value.
• Analyze and report progress to goals and effectiveness of specific campaigns, tactics and vendor performance.

Events and Logistics

• Craft and host events (virtual and in-person) that inspire the continued support of the monthly sustainer audience.

Required Qualifications:

• Bachelor's degree; or the equivalent comb