Assistant Vice President - Premium Products

•Manage the existing premium card partnerships which includes tracking and managing product and program profitability
• Evaluates situations using multiple sources of information including extensive industry benchmarking engaging with various research firms 
•Conceptualize   and enhance value proposition of existing products while ensuring the competitive edge & with focus on evolving customer needs 
•Responsible for tracking, reporting new card sales & implementing projects / liaison with partners for increase in new card sales
•Decide upon Product Positioning, Sales, and Branding & Communication strategy inoculation with other teams 
•Responsible for P&L for allocated co brand products in the portfolio 
•Ability to work in cross-functional teams for technical and operational readiness for launch of new products and functionalities 
•Work closely with premium partners to formulate & implement sales promotion plans & strategies.
•Responsible for Acquisition Strategy including Sales planning and strategic implementation for all co brand   products line