Business Development Representative - In-Home Services

Business Development Representative – Ignite In-Home Services

*This is a remote position that requires you to work closely and collaboratively with a team.*

 

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

 

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

 

The Business Development Representative Opportunity:

Townsquare Ignite has launched a specialty division dedicated to In-Home Services, responding to the increasing demand from clients in industries such as HVAC, plumbing, windows, roofing, and general contracting. As a Business Development Representative, you will play a key role in helping these businesses grow through targeted digital marketing strategies, leveraging our Ignite and Interactive solutions.

In this role, you’ll focus on identifying and qualifying new prospects in the In-Home Services sector, working closely with Digital Solutions Managers to help secure new business. It’s a great opportunity to build industry expertise while developing your prospecting skills, with a clear path to grow into a Digital Solutions Manager position—presenting and closing full-funnel digital solutions for new clients.

 

Responsibilities:

• Prospect and cultivate new business opportunities, including self-generated leads, within the In-Home Services sector
• KPIs include: 80+ daily dials, 2-3 conversations per day, setting 3+ meetings per week
• Build and manage a healthy sales pipeline, contributing to individual digital sales goals
• Qualify leads and support pre-sale efforts by researching prospects and preparing strategic outreach
• Act as a trusted marketing partner by sharing insights and tailored recommendations that align with client goals
• Leverage an entrepreneurial mindset to identify client challenges and propose simplified, scalable solutions
• Shadow Digital Solutions Managers during discovery and virtual demo calls to learn sales techniques and industry best practices
• Collaborate cross-functionally to support customized marketing proposals and ensure a seamless pre-sale experience
• Stay up to date on industry trends, digital platforms, and client verticals to inform outreach and sales strategies

 

Qualifications:

• 4-year college degree or comparable work experience (required).

• 1+ years of experience in digital marketing, advertising sales, or business development, preferably within the home services
• Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics (preferred).
• Ability to build relationships with local service providers and understand their unique business needs.
• An entrepreneurial mindset with a problem-solving approach to client challenges.
• Proven ability to manage multiple accounts and drive revenue growth.