Individual & Family Plans (IFP) Product Strategy Advisor, Dental (Direct to Consumer) - Remote - Cigna Healthcare
The Cigna GroupAbout the role
Join one of the fastest growing business segments at Cigna Healthcare. As a Product Strategy Advisor, you will support the development and implementation of strategies to maximize profitable growth and membership targets within Cigna's Individual Dental Plans. As part of the Individual Dental Business team, you will collaborate for market and segment analysis, product definition, competitive assessment and price positioning strategies, and ensuring our products deliver superior value to customers who buy their own individual dental insurance. The Product Advisor will partner with key matrix partners to determine appropriate strategies to drive affordability and expansion efforts. A successful person in this role will have prior experience in Dental insurance Individual/Group markets. Success will be achieved through strong, proactive partnerships with areas/individuals such as market managers, Pricing, Risk Management, Sales/Distribution, Network/Provider Contracting, Service Operations and IT. Individuals with experience in driving strategies and/or dental related products for the individual health insurance industry are preferred. Intellectual curiosity & analytical acumen are highly desirable.
Core Responsibilities:
· Evaluate, develop and refine enterprise and market level strategies through analysis and understanding of targeted markets, market trends, new technology, customer business issues and the competitive environment
· Identify and lead tactics to maximize product advantages [against] competitors while aligning with the profitability and growth goals of the Individual segment
· Partner with and independently navigate matrix partners/organizations such as Product Dev, Network/Provider Contracting, Segment Market and distribution managers, Network, IT, Pricing, Analytics, and Service Operations to identify and implement new product and/or enhancements that will result in increased membership/earnings
· Guide development of and utilize performance metric reports to monitor, communicate and positively influence areas of opportunity
· Project manage one or multiple product strategy topics, organize key meetings, document progress & key milestones, and manage key product artifacts
· Collaborate with key partners to ensure products meet or exceed regulatory guidelines
· Show a proven ability to independently navigate cross-functional areas and manage projects that are outside current area of expertise
· Lead Dental product related projects, developing project proposals, business cases, product specifications and project requirements
· Identify potential issues and roadblocks from a product perspective and works to mitigate risks to ensure success.
Minimum Qualifications:
· 5+ years of product management or product strategy experience in healthcare insurance, direct to consumer or group insurance. Experience in dental insurance preferred.
· Proven success in a heavily matrixed environment.
· Collaborative approach to achieving results.
· Drives resolution of issues, escalating when appropriate.
· Ability to conduct research and make sound business decisions by interpreting data and key metrics.
· Excellent presentation and communication skills.
· Strong proficiency in Microsoft Word, Excel, PowerPoint, SharePoint.
· BA preferred or equal experiences.
If you will be working at home occasionally or permanently, the internet c
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