Test Design Senior Manager

About this role:

Wells Fargo’s Growth and Digital Engagement Marketing Test Design Team is seeking an Analytics Senior Manager. You will lead planning and executing marketing campaigns designed to achieve business goals through statistical testing and performance optimization. Develop and implement marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency. You will oversee a team and provide strategic consulting and statistical guidance to marketing managers across a range of consumer products and owned and paid channels. Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Lead a team in planning and execution of marketing campaigns across multiple channels, including mail, email, media, and digital advertising.

• Collaborate with cross-functional teams, including finance, product, and analytic infrastructure teams to develop and implement innovative marketing strategies that drive business results.

• Design, implement, and analyze statistical tests to continuously optimize campaign performance and drive efficiency.

• Develop and manage marketing budget for marketing campaigns, ensuring that resources are allocated effectively to achieve business goals.

• Build analytical capabilities and manage campaign planning, testing, modeling, and forecasting.

• Manage and motivate a team of analytic professionals, providing guidance, support and coaching to ensure that each team member can reach their full potential.

• Advise more experienced leadership and executive management on issues with high, critical impact on the success of the company.

• Stay current on industry trends and best practices in marketing, leveraging this knowledge to drive innovation and continuously improve campaign performance.

Required Qualifications:  

• 6+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of management experience

Desired Qualifications:

• Advanced degree in a quantitative field such as Statistics, Analytics, etc.

• Experience driving marketing campaign results

• 1+ years of experience with marketing statistical testing and performance optimization

• Strong analytical skills, with experience using data and insights to inform marketing decisions.

• Demonstrated experience with multiple marketing channels including but not limited to mail, email, media, and digital.

• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams.

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

Job Expectations:

• Ability to travel up to 10% of the time.

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Location(s):                                          

• 150 E 42nd St. – New York, New York 10017

• 401 S Tryon St. – Charlotte, North Carolina 28202

Required locations listed.  

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$111,100.00 - $237,100.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

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