Senior Performance Marketing Manager (ABM Digital)

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: March 14, 2025

Anticipated Posting Close Date*: May 14, 2025

*Job posting may close early due to the volume of applicants.

Senior Performance Marketing Manager (ABM Digital)

If you are a strategic, data-driven marketer who thrives in a fast-paced, sales-aligned environment, we encourage you to consider this exciting position! Join Fastly's dynamic Digital Marketing Team and be at the forefront of driving business growth through data-driven ABM expertise. As a Performance Marketing Senior Manager, you will have a tangible impact on Fastly's growth by driving strategy and execution of our cross-channel ABM efforts.

In this pivotal role, you'll be responsible for developing and executing comprehensive, cross-channel digital strategies that drive pipeline influence across all of Fastly’s priority growth initiatives. You'll leverage your expertise in a breadth of digital tactics including paid media, organic channels, and ABM platforms to create impactful campaigns that resonate with our target accounts and accelerate our sales cycle.

You will act as the strategic connector, bridging the gap between channel-specific tactics and a cohesive, multi-channel marketing strategy, ensuring all digital efforts align with our overarching business objectives. You will work closely with internal stakeholders across campaigns, content, product marketing, marketing operations, field, sales and GTM teams to ensure alignment with Fastly's overarching marketing and business goals.

What You'll Do:

• ABM Strategy & Execution: Develop and execute strategic, multi-channel ABM campaigns using 6sense, driving pipeline growth through targeted account engagement and segmentation
• Cross-Channel Optimization: Oversee and optimize cross-channel performance marketing, including paid social, programmatic display, and search engine marketing, integrating paid, organic, and other digital strategies to maximize demand generation and conversion
• Data-Driven Optimization: Employ advanced analytics to meticulously analyze campaign performance, identify key trends, and generate actionable insights. 
• Digital Analytics: Work with our Marketing Ops business partners to develop and refine reports and dashboards, ensuring accurate tracking and attribution
• Strategic Collaboration: Collaborate cross-functionally with sales, marketing, and others to align strategies and ensure seamless execution across all digital channels
• Budget & ROI Management: Manage budget allocations and provide data-backed recommendations to maximize ROI and achieve marketing influenced pipeline goals
• Innovation & Trend Analysis: Stay ahead of digital marketing trends and innovations, identifying and recommending new opportunities to enhance ABM and overall campaign effectiveness
• Experiment & Adjust: Foster a culture of experimentation, designing and executing A/B tests and other data-driven experiments to continuously improve campaign performance

What We're Looking For:

• 5-8 years of proven experience in digital marketing, consistently delivering measurable results in performance, growth, and ABM campaigns
• ABM platform proficiency: Hands-on experience with 6sense or similar platforms for targeted account engagement
• Advanced data analysis and optimization: Ability to develop and optimize multi-channel campaigns using analytics and digital advertising tools and platforms. 
• Proven expertise in data analysis and interpretation, with the ability to translate complex data into clear, actionable strategies. Deep understanding of marketing analytics and attribution models, with a track record of optimizing campaigns based on data insights
• Strategic communication: Excellent communication skills, capable of presenting insights to senior leadership, taking feedback and finding solutions to a wide variety of challenges and opportunities
• Agile and collaborative: Proven ability to thrive in a fast-paced, sales-aligned environment, with strong problem-solving skills

We’ll be super impressed if you have experience in