Senior Specialist, Channel Engagement & Cross-Channel Measurements

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

At BMS, Digital Innovation and Information Technology are central to our vision of transforming patients’ lives through science. To accelerate our ability to serve patients around the world, we must unleash the power of technology.  We are committed to being at the forefront of transforming the way medicine is made and delivered by harnessing the power of computer and data science, artificial intelligence, and other technologies to promote scientific discovery, faster decision making, and enhanced patient care.   

The position Sr. Specialist – Channel Engagement & Cross-Channel Measurement, is accountable for supporting and advancing engagement channel capabilities, including tagging, tracking, and data visualization across personal and non-personal customer engagement channels. The role is integral to delivering on our omni-channel vision, driving enhanced customer experience and engagement through data-driven insights and robust measurement practices.

The ideal candidate will bring strong, hands-on expertise in driving amplified channel engagement by tagging, tracking, and visualizing performance leveraging the platforms within the commercialization ecosystem. They will be responsible for ensuring the health, security, and reliability of enabling platforms while maintaining operational excellence across all supported channels.

In addition, the candidate must demonstrate the ability to help implement and maintain AI-powered solutions that support marketing channel engagement to optimize channel performance, personalize customer interactions, and derive actionable insights from engagement data.

The role encompasses both new project delivery and ongoing BAU (Business as Usual) operations, requiring effective collaboration and communication with key internal and external stakeholders to align priorities, resolve issues, and drive continuous improvement.

If you want an exciting and rewarding career that is meaningful, consider joining our diverse team!

Key Responsibilities:

• Participates in all aspects of channel engagement and cross channel measurement which includes designing, implementation, documentation, testing, deployment, and support.
• Leverages AI/ML models, and intelligent automation to develop & continually optimize marketing channel engagement solutions.
• Builds solutions and supports integration of APIs to drive the interactions between client applications and backend servers or external services.
• Applies a security minded application development approach, applying secure coding principles.
• Undertakes the debugging, unit testing and troubleshooting throughout the development process under minimal supervision.
• Performs test code reviews for others in project, providing feedback on areas for improvement. Codes internally developed applications and/or configures off-the-shelf applications using programming, scripting and database languages.
• Drives agile best practices and supports an engineering culture that fosters innovation and creativity.
• Actively engages & participates in new programs/projects and ensure optimal execution as well as proactive/seamless communication among the cross-matrix teams.
• Explores digital opportunities by researching emerging technologies and platforms, conducting feasibility studies, and collaborating with teams to implement innovative digital marketing strategies.
• Partners with global, regional & local stakeholders to drive the adoption and enablement of measurement solutions by supporting change management, end user training & ongoing platform/application support.
• Drive the organization's media & non-media data ingestion, data q