Senior Country Portfolio Lead (Vaccines)
PfizerAbout the role
ROLE SUMMARY
Use Your Power for Purpose
The Innovating for Growth (I4G) organization is an agile, efficient, and innovative cluster-led model, designed to unlock growth and accelerate impact for patients. It is centered on uniting colleagues under a single cluster identity, leveraging AI and digital tools, and fostering a culture of continuous improvement. The new structure enables dynamic resource allocation, rapid learning and a start-up spirit that empowers teams to act entrepreneurially. Ultimately, I4G aims to reach more patients, faster, with greater impact and collaboration across countries where empowered teams unlock greater value than ever before.
As a Country Portfolio Lead you will manage for 1–2 brands across TA in the country, driving in country external execution, partnering with Sales Force in the country, drive external engagements leveraging scientific expertise across TA. Deliver POAs working with Commercial Leads. Validate localized materials. Implements key Px support programs where relevant. Gather and share customer insights (e.g. Marketing DFO) through AI enabled translation
You will be accountable for brand performance, and launch excellence, shaping global priorities with local insights. This role offers the opportunity to lead transformative change, unlock value through digital and omnichannel innovation, and improve health outcomes across diverse markets.
ROLE RESPONSIBILITIES
Key Dimensions:
Steers the development and/or implementation of best in class customer strategies that meet business needs in the country and which are aligned with regional strategies
Responsible for brand/portfolio growth and associated revenues by managing risks, identifying opportunities and making timely decisions that maximize the business potential. CPL ensures timely updates to asset/market assumptions and maintains vigilance for any changing / marketplace dynamics
Leads to ensure seamless integration of regional strategy into country business, acting as key liaison between country and regional commercial teams. Shares country needs and insights with regional team as a key input into regionally developed strategies and activities. Involved in regional work streams and meetings as required.
Key Accountabilities:
Resource allocation:
Accountable for the development and execution of the brand(s)/portfolio area operational plan, including the delivery of a robust country forecast, which Is based on clearly defined assumptions for the portfolio products (e.g. Calculates product investment budgets, develops product forecasts, proposes resource allocation, customer value proposition, including stakeholder mapping, segmentation/targeting)
Accountable for the planning, spending and controlling local budget as agreed for areas of responsibility. Demonstrate compliant use of financial systems and processes
Allocates OPEX based on business potential and makes intelligent decisions using the best available ROI models. Leads cross-functional team decision making on deployment of DME. Maintains ownership of forecasting approach for operating plan and LE submissions
Customer:
Develops customer focused strategies/initiatives for respective portfolio brands
Seeks and develops customer and market insights through direct customer contact at 1:1’s, meetings and congresses
Drives and implements compliant customer facing activities for brands (customer programs, symposia, policy, PR and ad boards) which are aligned with local customer needs and marketplace insights. Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives. Responsible for ongoing maintenance and development of this group. Accountable for key customer/hospital relationships in line with portfolio/brand area needs.
Liaises with GL&S to manage supply issues as needed
Policy:
Provides appropriate level of support to market access activities, as defined by Category Lead
Drives cross functional plan to shape change and direction of national healthcare policy and develops initiatives to positively influence the environment. Ensures brand is maintained on national reimbursement list and that appropriate strategies and developed that results in long term inclusion on listing/reimbursement
Supports and shapes HTA submissions to relevant bodies in country and ensures that programmes are in place to build widespread advocacy for the brand<
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