Commercial Director, Diageo Beer Company

JOB TITLE: Commercial Director, Diageo Beer Company

Band Level: Level 4

ABOUT DIAGEO

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together!

Purpose of Role:

To provide strategic leadership to the commercial agenda by developing focus, consistency and capabilities across the division and distributor network on our Execution agenda. This is a key role that will be part of DBC Commercial leadership and be the key link between our central teams, Performance management and Regional distributor management teams. This role will require the management of multiple stakeholders and be able to move seamlessly between strategy, detail and tactics.

Accountabilities:

Deliver Company’s Revenue Management Agenda

• Deliver & Support the development and execution of DBC’s consumer and trade pricing suggested strategies, via the AOP price planning process and routine performance management
• Accountable for price/mix/margin delivery alongside Field Sales Teams
• Enabler for facilitating and delivery the business units revenue management agenda at the local distributor market level

Drive insights that will translate into actions that help deliver our executional goals

• Complete analyses that will uncover opportunities to improve execution and help to deliver commercial targets
• Ensure that market, outlet and brand level insights are simplified and easily communicated to performance management teams and distributor partners
• Full understanding and ability to translate analytics and outlet level standards to commercial teams

Work collaboratively with distributor management teams to deliver Execution performance goals

• Embed strategic imperatives’ by driving consistency on expectations and deliverables, goals and objectives.
• Works closely with Advanced Analytics team to ensures all tools are in place to support attainment of goals.
• Have constructive conversations with performance management team and distributor executive teams when performance is off track to ensure that we have plans in place to improve

Work alongside, D&T, Advanced Analytics and NAM Commercial Analytics teams to drive insights that will identify opportunities for future growth

• Provide feedback for Advanced Analytics and DBS teams on tool modifications that will enhance the end user experience (PowerBI/Anaplan/VIP)
• Act as liaison between distributor management teams and internal central teams on all technology and process related queries
• Lead the pursuit on automating all reporting and champion to removal on off line tracking and reporting 

Work with distributor management teams and distributors on how we drive a step change in capabilities and embedding EDGE

• Lead training and capability agenda with users on EDGE & PowerBI
• Work with markets to identify low level performers and build a robust capability plan to get them on track

Works with VP Growth & Act