Content Designer (Not Social Media)

Organisation: Leicestershire County Council

Work Location: County Hall, Glenfield, Leicester, LE3 8RJ 

Worker Category: Hybrid Worker

Salary: £31,074 - £33,294 per annum

Working Hours: 37 hours per week 

Contract Type: Fixed term for 12 months

Closing Date: 18 June 2025

Interview Date(s): Likely w/c 7 July 2025

Do you have a passion to create and maintain accurate, high quality online content?

Are you able to use customer evidence to improve content and user journeys?

Can you work in an innovative and collaborative way to drive continuous improvement?

About the Role

This is an exciting opportunity to join an established Digital Services Team as a skilled web content designer. 

This is not a social media role.

The role will involve working with service managers and experts to create, develop and maintain content that is always based on accurate information and aligned to a service’s digital objectives. Being able to use evidence and data to scope, design, and review online ‘user journeys’ to ensure they are effective and enable customers to locate and complete what they need to.  You’ll possess the ability to advise, guide and challenge service managers, staff, and other stakeholders as necessary on online content.

Provide support on the content needed for online projects and / or work packages as required, ensuring the work completed meets the required standards and is delivered within agreed timescales.  Maintain an awareness of new developments and best practice in online content, web publishing, online usage, SharePoint, and Drupal content management system, incorporating these into your delivery and promoting best practice.

You will be working closely with department stakeholders, business intelligence and the Customer Service Centre to understand and facilitate channel shift to online and to influence future service delivery and build strong professional relationships with the Information and Technology function. 

A career which supports your values 

You will be creative, innovative, and make a difference to people’s lives. We are proud of our culture and support our employees. Read our ‘Working for Us’ guide on the council's website to find out more.  

Drive your career

• Annual investment in your learning and career development 
• Flexible working hours – the way we work brings out the best in you and your team   
• Flexible location – with a blend of working remotely, from home or in the office  
• Technology – the right kit to suit your role   

A commitment to wellbeing 

• 25 days holiday entitlement plus bank holidays  
• Compassionate leave of up to five days  
• Paid sick leave for when you’re unwell  
• Mental healthcare – an in-house wellbeing service and 24/7 telephone counselling 

Long term benefits

A generous pension based on your career average earnings

About You

To apply for this post, you must: 

• Possess the skills and experience in designing, writing, editing and publishing online content and online forms, whilst following quality standards, design principles, accessibility requirements and best practice. This is not a social media role. 
• Be able to work with a content management system – ideally Drupal and SharePoint.
• Generate solutions to straightforward and complex problems, and be able to present and provide support, advice, and relevant recommendations on online content design, to non-specialist staff in a way that is can be understood. 
• Demonstrate effective communication skills when supporting the development of a quality digital service, in line with business need, and working with a wide range of stakeholders.
• Investigate online content issues, devise solutions, and pursue principles for ensuring continuous improvement.
• Be able to use Google analytics 4 and search engine optimisation skills when creating or developing effective and appropriate online content 
• Be able to plan your work, working on multiple priorities whilst ensuring you are adhering to set deadlines.  
• Possess knowledge of current legislative requirements, governance and relevant policies and procedures associated with the management of online content.
• Be able to use a range of research and information to provide clear recommendations

You must also have an understandi