Lifecycle Marketing Manager - Transportation
TrimbleAbout the role
Your Title: Lifecycle Marketing Manager
Job Location: Remote: Minneapolis, MN, Westminster CO, or Princeton NJ
Our Department: Transportation & Logistics
Are you passionate about executing, partnering, and being an integral part of revenue generation?
What You Will Do
Trimble Transportation is seeking a talented Marketing professional to join our revenue marketing team!
As the Lifecycle Marketing Manager, you will develop and execute marketing campaigns that drive customer engagement, acquisition, expansion, and conversion. You will partner with sales teams to run multi-channel campaigns, including in-person events, supporting our go-to-marketing strategy.
This role will report to the Director of Lifecycle & Field Marketing and will play a key role in revenue generation and bringing emerging products to market through named accounts and customers.
Plan marketing campaigns aligned with business goals and revenue targets, adapting to the unique nuances of products and solutions offered within North America.
Track and report on campaign and event performance, analyzing data to provide insights and recommendations for improvement.
Build email nurtures and drip campaigns, including email triggers and a/b testing, throughout the customer lifecycle.
Map lead-customer lifecycle journey and create new initiatives for key stages of the journey.
Collaborate with sales, product, and marketing to develop targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.
Execute end-to-end marketing programs inclusive of email campaigns, webinars, in-person events, etc. to drive qualified leads and build pipeline.
Ensure leads are followed up on promptly and receive a best-in-class experience no matter what program they engage with.
Provide marketing support for sales enablement, product launches and promotions, etc.
Coordinate with creative and content teams to develop engaging marketing materials.
Utilize customer data to identify behavior/pain points/where content is needed and ideate solutions to improve and drive revenue
What Skills & Experience You Should Bring
5+ years of experience managing lifecycle marketing, marketing campaigns, or field marketing with a proven track of executing on campaigns, collaborating with sales teams, and growing customer revenue.
Knowledge of SalesForce and Marketo, or related CRM and marketing automation platforms
Working knowledge of marketing KPIs, such as CPA and ROI
Strong analytical skills and a data-driven approach to decision-making
Stellar project management and organizational skills
Exceptional written and verbal communication skills
Ability to build and maintain relationships with key stakeholders
Creative thinker with a strategic mindset
Strong team player who thrives in a collaborative environment and can work effectively with sales, marketing, and other internal teams.
What Skills & Experience You Could Bring
Bachelor's degree in marketing, business, communications or a related field
An understanding of Logistics- shipper-focused tools and understanding of the shipper market
Experience in a B2B SaaS company
About Your Location
This position is open to remote in the following areas: Remote: Minneapolis, MN, Westminster, CO, or Princeton, NJ.
About Our Transportation and Logistics Division
Trimble Transportation optimizes the movement of freight by providing shippers and carriers with mobility, enterprise, and mapping software to run their businesses more efficiently. As the leading provider of Transportation, Fleet and Asset Management Software and commercial routing and mapping solutions, we are devoted to propelling companies in the industry toward increased efficiency, lower costs, and optimized operations. Trimble Transportation’s Enterprise division markets and develops transportation supply chain planning, procurement, and execution software solutions delivered as multiple point products and cloud-enabled solutions at various stages of maturity.