Sr. Growth Manager - B2B Self-Serve

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As a Sr. Growth Manager for Adobe’s self-serve B2B business, you will have ownership of building and implementing the growth strategy to drive subscriptions revenue from small and medium sized businesses (SMBs) on Adobe’s self-serve surfaces like Adobe.com. This is a global role that spans all of Adobe’s Digital Media Products like Photoshop, Acrobat, Firefly, Express etc.  

We are looking for a self-starter who will use their problem solving and data analysis skills to find opportunities for growth, translate those opportunities into specific initiatives, and then collaborate with product, GTM (Go To Market), analytics and marketing teams to get stuff done independently! The main measure of success for this role will be incremental recurring revenue delivered.  

What you will do

• Build a robust understanding of Adobe’s products, transaction surfaces and SMB customer purchase motivations 

• Understand end to end user journey and mine insights from data to build programs that improve conversion, upsell and customer retention 

• Size to prioritize the initiatives and generate cross-functional buy-in to ensure teams are focused on activities that will generate the highest revenue impact 

• Collaborate with Product teams to develop requirements for new user experiences that deliver the conversion, upsell or retention benefit  

• Drive the new user experience testing roadmap across surfaces 

• Use insights from test data in partnership with Analytics team to iterate and inform the biggest bets for the business  

• Optimize messaging on customer facing surfaces to ensure a seamless purchase and post-purchase user experience  

• Lead by influence a team of specialists across marketing, product, ecommerce, and analytics functions to deliver on quarterly growth targets and annual recurring revenue (ARR) growth 

What you need to succeed

• BS/BA with 8+ years