Marketing Manager - Partnerships

The Marketing Manager- Partnerships is responsible for the delivery, development, and execution of demand generation programs that enable Workiva Partners to identify new sales opportunities, generate qualified pipeline, and drive Workiva revenue. It will help support the recruitment and leveraging of Workiva’s Partners by developing and implementing strategic co-marketing plans that support and enable the company revenue targets. This includes supporting scalable and localized marketing, sales, and technical readiness training.

What You'll Do

• Define and execute Partner Marketing strategy and Go-to-Market in conjunction with our Partner organization;

• Develop and document partner led management strategies, work across teams to ensure processes are executed as designed;

• Build Partner marketing digital operations' strategy (social, events, campaigns) to connect programs to lead management system and maximize data capture across Workiva’s marketing systems in collaboration with the Marketing team

• Become the expert for Partner Marketing processes, requirements, and dependencies for assigned areas. rive alignment with Global Partner Marketing and cross-functional teams; Ensure mutual plans are created with Partners as the Partner Tiering program designates or business requires, and work cross-functionally and through Partners for flawless execution;

• Create a cross-functional marketing plan to meet Partner objectives;

• Build and execute joint marketing campaigns with Partners that result in measurable pipeline growth;

• Actively provide input to Marketing and Partner Marketing teams on requirements for future campaigns and infrastructure improvements;

• Participate in relevant Global projects to further enhance partner marketing operations;

• Leverage insight and tools to assess the effectiveness of Partner marketing initiatives, collaborate with Marketing to plan and adjust accordingly;

• Lead Partner Marketing planning and Quarterly Business Review cadence sessions with regions and global team. Provide templates and data to support discussions, and proactively schedule sessions for the year.

What You'll Need

Education:

• Undergraduate Degree or equivalent combination of education and experience in a related field.

Experience:

• Minimum 4 years of industry experience, preferably on a creative or marketing team

Preferred Qualifications:

• Excellent interpersonal communication, both written and verbal

• Strong presentation skills

• Ability to influence at all levels, internally and externally

• Metrics mindset with data and analytics skills

• Team player with a proven track record in working effectively with cross-functional teams

• Ability to operate in a fast-moving/dynamic environment.

• B2B Tech marketing experience, with a focus on partner marketing

• Experience in creating marketing campaigns aligned to business targets, supported clearly by joint value propositions;

• Experience in creating ABM campaigns, with a proven track record.

Travel Requirement:

• Up to 25% travel

Working Conditions:

• Reliable internet access for any period of time working remotely, not in a Workiva office.

• #LI-REMOTE

How You’ll Be Rewarded:

• Salary range in the US: 

$79,000.00 - $134,000.00

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

• Customer Success:  Always delight our customers.

• Trust: Rely on each other. 

• Integrity: Do the right thing, every time. 

• Collaboration: Share resources and work together. 

• Innovation: Keep creating solutions and finding better ways. 

• Inclusion: Support a diverse community where we all belong. 

• Accountability: Be responsible for your success and failure.

We believe our people are our greatest