Senior Manager, New Stream - Sell Side

Job Description:

The New Stream Media team at dentsu leads strategy, activation, and optimization for a large Retail Media client. We are looking for a dynamic, organized, and highly collaborative leader to join our growing team. This role will report to the Group Director, Commerce & Retail Media.

As a Senior Manager, you will serve as the primary strategic partner across your client portfolio, responsible for developing growth strategies, identifying opportunities, solving business challenges, and strengthening client and partner relationships.

You will play a critical role in supporting the planning, execution, and ongoing management of retail media campaigns and supplier partnerships, ensuring work is delivered accurately, on time, and with a high level of quality. This role is ideal for someone who can create strong governance and communication practices, manage multiple priorities, and proactively troubleshoot issues ranging from campaign delivery needs to more complex operational or technical challenges.

Responsibilities:

• Serve as the strategic account lead across assigned accounts, translating client priorities and business challenges into account strategies and growth opportunities

• Own account and campaign workstreams, ensuring timelines, deliverables, documentation, stakeholder follow-ups, and key milestones are managed effectively

• Build strong relationships and coordinate effectively across suppliers, retailers, vendors, Sales, Planning, Analytics, Activation, and Account Management teams to ensure seamless communication and execution

• Lead day-to-day campaign execution across setup, QA, launch readiness, pacing, and reporting in partnership with internal teams and external partners

• Monitor campaign performance, identify risks or opportunities, and support development of performance recaps and optimization recommendations 

• Troubleshoot client, supplier, and campaign-related issues, escalating when needed and driving timely resolution across stakeholders 

• Contribute to process improvement initiatives, training materials, documentation, and best practice development

• Provide guidance to junior team members and help reinforce consistent ways of working across assigned accounts

• Support ad hoc strategic and operational initiatives in a fast-paced, evolving environment

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred

• 4+ years of digital performance marketing experience in eCommerce, retail media, search, programmatic, or a related field

• 2+ years of experience leading retail media or eCommerce programs preferred

• Experience working with retail media platforms, DSPs, search platforms, or related digital advertising technologies preferred

• Strong project management and organizational skills, with the ability to manage multiple priorities, competing deadlines, and evolving business needs

• Strong business acumen and problem-solving skills, with the ability to identify opportunities, resolve issues, and drive solutions to completion

• Strong written, verbal, presentation, and storytelling skills, with the ability to communicate effectively across stakeholders and teams

• Experience developing campaign recaps, performance reports, and optimization recommendations

• Strong analytical mindset with the ability to interpret performance data and translate insights into actionable business recommendations

• Advanced proficiency in Microsoft Excel and PowerPoint; experience with formulas, pivot tables, and large datasets preferred

• Ability to work independently while collaborating effectively within a team environment

• Enthusiasm for retail media, eCommerce, and the evolving digital advertising landscape

Additional Information:

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients