Head of Marketplace (Dickies EMEA)

Dickies is looking for an exceptional Head of Marketplace to join our EMEA team based in Stabio, Switzerland.

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability, and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

Let’s Talk about the Role

We are looking for an exceptionally strong Head of Marketplace with an outstanding track record in progressive commercial execution to lead our Regional Commercial Department. In this newly created role, you will be directly reporting to the VP/General Manager Dickies EMEA, and you’ll be part of the Dickies EMEA leadership team. In this role you will lead the overall business development focusing on the biggest growth opportunities and you’ll be responsible for all commercial revenue streams across the entire EMEA marketplace including EU key countries and international territories across all wholesale channels and consumer touchpoints.

As progressive and visionary commercial leader you are accountable to manage and inspire the current marketplace organization and to drive the implementation and execution of new business models, to lead the marketplace transformation and to develop effective revenue growth strategies aligned with our evolved brand positioning and brand elevation strategy.

Together with your strong commercial team you are driving effective annual commercial planning and seasonal GTM execution with the objective to deliver accelerated double-digit revenue growth with specific focus on the EU wholesale markets, EU Strategic Key Accounts, Emerging Markets and Distributors.

In close liaison with the Regional General Manager of the Dickies Brand, you will set ambitious commercial objectives to further transform and elevate our commercial eco-system and execution. You’ll implement strong integrated marketplace segmentation, outline a mid-term roadmap for accelerated growth in prioritized EU key markets and international markets, set detailed financial targets and define action plans to achieve revenue and margin objectives. In this role you will empower your marketplace teams with tools and support to gain market share across the entire marketplace. This role will drive and shape the further evolution and expansion of the organizational structure aligned with the ambitious growth strategy and lead, coach and develop the associated teams and ambitious direct reports.

How You Will Make a Difference

Strategy/Business Model Transformation: 

• Drive and execute progressive Marketplace Transformation

• Evolve organizational structure aligned with Dickies growth strategy

• Lead direct sales team and indirect teams for effective commercial execution

• Oversee the entire commercial activities and processes including budget setting, revenue forecasting, margin objectives and controlling

• Definition of distribution objectives and financial plan for defined marketplaces 

• Generate new business aligned with brand strategy and further deepen existing client relationships

• Elevate omnichannel capabilities aligned with VF strategy

Marketplace Strategy: 

• Develop and implement elevated integrated marketplace strategy and segmentation (IMS)

• Definition of seasonal GTM Marketplace execution in alignment with newly created GTM function, Regional Merchandising and Marketing team

• Drive seasonal sell-in campaigns in close partnership with GTM leadership and focus on prioritized Key Accounts and key territories

• Partner closely with regional Planning to elevate service levels and operational performance against defined KPIs 

• Engage with Dickies Leadership team and VF Group leadership to define progressive Key Account strategies and to inform distribution choices aligned with overall VF Group Key Account Governance

Winning the consumer:

• Drive consumer-first and data-driven culture and translate insights into commercial execution along the seasonal GTM process 

• Facilitate V2MOM process and best-in-class Category Management with focus on prioritized Key Accounts and key territories in close alignment and partnership with Merchandising- and Marketing teams 

• Partner with Regional Merchandising team to define and implement dedicated merchandising assortment pillars aligned with prioritized consumer env