Sr. Manager, Marketing-Xumo

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for executing marketing efforts to gain new customers and maintain current user base. Plans and develops lifecycle marketing programs. Analyzes customer response to digital marketing programs. Serves as Marketing contact for employees and operator partners. Deploys and measures effectiveness of email marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development.

Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast’s global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.

Job Description

Additional Job Summary/Info:

As a Sr Marketing Manager for Xumo, this role will be responsible for managing marketing efforts in order to drive Xumo subscriber growth. The ideal candidate will have a strong understanding of lifecycle marketing, data analytics & marketing execution. Along with strong collaboration & partnerships, internally & externally, ability to prioritize and demonstrating flexibility is key to being successful in the role.

• Collecting and analyzing customer data
• Using CRM systems to manage relationships
• Developing new ways to communicate with customers via CRM software systems
• Creating and executing retention campaigns
• Developing marketing campaigns to attract new customers
• Position is office based in Philadelphia, PA or Irvine, CA- 4 days/week & 1 day remote.
• This position is not eligible for visa sponsorship.  Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Core Responsibilities

• Manages Marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions, events marketing and coordinates with Direct Sales staff.
• Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
• Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes and issues.
• Oversees the development and maintenance of the demographic and other market data as needed in order to support Marketing goals.
• Works to engage stakeholders in both the development and launch of marketing plans.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
• Maintains and improves ongoing Marketing programs, analyses and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working to