Senior Content Marketing Manager

Why project44? 

At project44 we’re on a mission - to make supply chains work.  

project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce.  

If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk.

About the role:

We’re looking for a Senior Content Marketing Manager to join our dynamic marketing team and play a critical role in shaping and executing our content strategy. This individual will drive thought leadership, generate demand, and establish project44 as the go-to resource for supply chain insights.

Key Responsibilities:

• Content Strategy Development: Develop and execute a comprehensive content marketing strategy aligned with business objectives, target audiences, and market opportunities.
• Content Creation: Create high-impact, multi-format content, including white papers, blogs, case studies, eBooks, videos, that engage target audiences and drive conversions.
• Social Media Management: Oversee the company’s LinkedIn presence, creating and curating content for the corporate account, and providing strategic guidance to executives on leveraging LinkedIn for thought leadership and brand amplification.
• Thought Leadership: Partner with subject matter experts to develop content that positions project44 as a leader in supply chain visibility and logistics innovation.
• Demand Generation Support: Collaborate with the demand generation team to create content that fuels campaigns, nurtures leads and moves prospects through the buyer journey.
• SEO and Performance Optimization: Drive organic traffic growth by implementing SEO best practices in content creation and identifying new keyword opportunities.
• Analytics and Reporting: Track and analyze content performance, using insights to optimize future efforts and demonstrate ROI.
• Cross-Functional Collaboration: Work closely with product marketing, sales, and external partners to ensure content supports key initiatives and addresses market needs.

Qualifications:

• Experience:
  • 5+ years in content marketing, preferably in SaaS, technology, or supply chain/logistics industries.
  • Proven ability to create compelling, high-quality content that resonates with B2B audiences.
  • Understanding of the B2B sales cycle and how content supports lead nurturing and deal acceleration. 
  • Experience developing content distribution strategies beyond organic SEO, such as paid social, email marketing, and partnerships. 
  • Proven track record of developing high-performing content across multiple formats (blogs, eBooks, case studies, video, social media, podcasts, etc.) 
  • Hands-on experience with marketing automation platforms and understanding of how content fits into demand generation workflows. 
  • Experience working closely with product marketing, sales and external industry experts to ensure content aligns with business objectives.  
  • Experience leveraging AI tools to improve workflows creating content.
• Skills:
  • Exceptional writing, editing, and storytelling abilities.
  • Strong understanding of SEO and content marketing analytics.
  • Experience managing content calendars and delivering multiple projects on tight deadlines.
  • Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot, Google Analytics).
• Attributes:
  • Strategic thinker with a creative approach to problem-solving.
  • Strong collaborator with excellent communication skills.
  • Passion for staying on top of industry trends and leveraging new content formats.

In office commitment: Our office is where ideas spark, connections thrive, and innovation comes alive. The expectation is to be on-site, in office three days a week as this offers