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Sr. Director, Commercial. Data & Advanced Analytics
Pacira BioSciences, Inc.San Francisco, United Statesfull_timeVerifiedPosted 5 Sept 2024
💰 $288,000/yr($209,500/yr – $288,000/yr)
About the role
About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results. Why work with us? Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together. Summary:
The Senior Director, Commercial Data and Advanced Analytics, focuses on data acquisition, data interpretation, and analytics delivery across marketing, field, finance, and managed care analytics. Key stakeholders include the Marketing team, Portfolio Strategy, Managed Care and Access teams, Field teams, Commercial Operations, IT, Finance, and Medical Affairs. This role reports to the VP, Insights & Analytics and manages a team of commercial data analytics experts. The responsibilities include but are not limited to driving in-line and pipeline insights, participating in high-profile strategic assessments, and collaborating with internal stakeholders to drive comprehensive strategies across commercial and advanced analytics. The scope may cover our in-line products including EXPAREL, ZILRETTA, and iovera, pipeline projects including PCRX-201, partnership assessments, and potential M&A opportunities. The ideal candidate will have a strong background in the analysis of market trends and the competitive landscape and work closely across the insights and commercial data analytics team to uncover opportunities to generate further value for patients and address unmet needs in the pain and regenerative health space.
Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
The Senior Director, Commercial Data and Advanced Analytics, focuses on data acquisition, data interpretation, and analytics delivery across marketing, field, finance, and managed care analytics. Key stakeholders include the Marketing team, Portfolio Strategy, Managed Care and Access teams, Field teams, Commercial Operations, IT, Finance, and Medical Affairs. This role reports to the VP, Insights & Analytics and manages a team of commercial data analytics experts. The responsibilities include but are not limited to driving in-line and pipeline insights, participating in high-profile strategic assessments, and collaborating with internal stakeholders to drive comprehensive strategies across commercial and advanced analytics. The scope may cover our in-line products including EXPAREL, ZILRETTA, and iovera, pipeline projects including PCRX-201, partnership assessments, and potential M&A opportunities. The ideal candidate will have a strong background in the analysis of market trends and the competitive landscape and work closely across the insights and commercial data analytics team to uncover opportunities to generate further value for patients and address unmet needs in the pain and regenerative health space.
Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Manage, coach, and develop a team of 4 commercial data analytics experts to drive integrated, timely, and impactful analytics
- Lead identification of information needs for upcoming critical business decisions and define data analytics priorities
- Drive MDM, data acquisition strategy, data visualization, and field tool implementation where applicable
- Advanced analytics deliverables may include the following:
- Marketing mix modeling & promotion response
- Transform business goals into measurable KPIs and support the development of statistical analysis and analytical plans on multichannel/digital marketing activities.
- Evaluate and optimize channel performance and ROIs of digital channels in an omnichannel environment.
- Provide guidance and support development of the analytic framework for measurement and optimization of omnichannel marketing programs.
- Deliver Commercial Life Sciences Model Design, Sales Force Sizing, and Structure
- Patient analytics using Real-World Data sources such as anonymized longitudinal patient claims data, lab/diagnostic testing data, etc.
- Deliver commercial Life Sciences Market Access data analysis, including pull-through analysis, Payer-plan segmentation, Rebate optimization, etc.
- Territory Alignment, Sales Call Planning, Incentive Compensation
- Drive robust integrated insights generation and deliver a clear and compelling storyline for in-line and pipeline opportunities, supporting strategic decision-making.
- Lead and support the development and production systems for commercial reporting and dashboards
- Enable connections across analytical and research efforts to tell a cohesive story on brand performance and allow strategic recommendations
- Work with diverse counterparts (Field, Marketing, Managed Care, Learning & Development, R&D, Medical Affairs, Portfolio Strategy, IT, Commercial Operations, Strategic Partnerships, BD) to compile and analyze data on past sales and trends to interpret market trends and, as appropriate, recommend corrective courses of action
- Track and rep
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