Senior Manager, Product Marketing Shore-Ex

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cannot. The Love Boat promises something for everyone.

We are looking for an amazing Senior Manager, Product Marketing & Guest Experience

to fill this role, which is based in our Doral office. This role is pivotal in crafting, shaping and executing the strategic vision for comprehensive marketing campaigns and guest experiences across Shore Excursions, Retail, Celebration Key and related partnerships. The Senior Manager will be instrumental in developing and implementing marketing growth strategies aimed at maximizing revenue for our onboard areas. This involves close collaboration with the Director and AVP of Onboard Revenue.                                                                             

Here is a summary of what Princess is looking for in its Senior Manager, Product Marketing & Guest Experience. Is this you?

Responsibilities

• Drive strategy, marketing support, development, and launch planning for all shore excursion guest experiences. 

• Lead marketing projects and content that delivers on key business and brand objectives to meet our onboard revenue targets.

• Collaborate with onboard revenue team to deliver the most compelling guest experience stories to support brand positioning, differentiators and revenue goals.

• Travel to photo/video shoots, ship visits to understand experience, and create marketing content that will meet our OBR revenue goals.

• Develop communications and marketing plans to support strategic initiatives and drive product innovation. 

• Build storytelling that creates excitement, demand and conversion for shore excursions.

• Develop content and support cross channel business areas including website, print, emails, videos, social, PR, onboard collateral (digital, print), onboard messaging and trade collateral that highlights new and existing shore excursion experiences. 

• Establish prioritization of projects, clearly defining deliverables, timelines, and performance objectives. 

• Work with creative team to input creative briefs and route creative to stakeholders for review, consolidated feedback and approvals.

• Work with brand, creative agencies and paid media teams to provide product direction and collateral support for paid media tactics, including but not limited to digital advertising, social content, ad copy, videos.

• Manage the development and storage of app, web and brochure deck plans. 

• Work with Princess.com and Princess App team to maintain database of copy and images for onboard points of interest.

• Supervise direct report; assign responsibilities, allocate resources and define priorities and coach as needed.                                                                                             

Requirements

• Bachelor’s degree in marketing or related field or equivalent work experience.

• 10–15 years of marketing experience (cruise line onboard marketing preferred).

• Experience in planning and strategizing communications programs is crucial.

• Experience with developing marketing plans, strategic positioning decks, and go to market plans.

• Proven project management experience, especially handling cross-functional departments, meeting key objectives and deadlines. 

• Strong organizational skills with the ability to manage multiple programs simultaneously.

• Strong interpersonal and verbal and written communication skills to communicate with management, other departments, agencies, designers and colleagues.

• Strong PowerPoint skills and ability to present concepts visually.

• Ability to think critically and apply problem-solving skills.

• Ability to negotiate, present and resolve complex controversial issues.

• Five or more years of management experience.

• Product development experience.

• This position is considered Hybrid and follows the Company’s schedule of three days in the office per week (Tuesday – Thursday)