Director, Global Omnichannel Strategy & Standards

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Director, Global Omnichannel Strategy and Standards is a dynamic senior leader within Medical Affairs and HEOR to drive global vision, strategy, and roadmap for an omnichannel engagement transformation. This individual will partner with TA VPs and heads to build capabilities aligned to TA needs and up-level TA strategies. This leader will effectively lead through change and influence the broader Medical Affairs & HEOR organization.

Responsibilities:

• Develop global omnichannel vision and strategy for AbbVie MA + HEOR to deliver the right content to the right person at the right time via the right channel(s); Strategy to be focused on key global brands and feed into global brand plans, ensuring omnichannel capabilities are developed and implemented to deliver near-term impact 
• Leverage deep strategic, transformation, and technical expertise (e.g., with omnichannel platforms, required back-end analytics, omnichannel change management) to translate strategy into a roadmap that successfully orchestrates semi-parallel activities of platform development, TA/ brand-specific strategy, agile testing cycles, and org transformation
• Syndicate strategy with key leadership, including MA + HEOR SLT and cross-functional leaders, through senior presence, expertise, and influence/ storytelling capabilities
• Ensure org transformation occurs in parallel to development of strategy and technical omnichannel expertise, partnering with field excellence team and strategy and innovation to shape learning and development initiatives
• Define all back-end analytics required for omnichannel rollout (e.g., approach to HCP segmentation, N=1 HCP omnichannel interaction preferences) in partnership with DataLink