Senior Account Executive, Brand PR Communications (Hybrid Work Structure)

The Role

We are looking for a Senior Account Executive to join our Brand Solutions team. The Senior Account Executive will work on a range of consumer campaigns and projects supporting integrated earned media relations strategy and execution.

You will manage day-to-day activities and tactical executions for the client ensuring that overall strategic vision is in line with the client’s objectives. You will have the ability to draft strategic materials for clients, generate creative ideas and help craft integrated earned communications campaigns.

We are seeking someone who understands the consumer space and has a passion for helping to elevate brand awareness via earned and integrated media relations.

The Team:

Brands have never added more value than right now, often filling gaps where governments and other institutions are not delivering enough support.

People want to know what brands stand for and have never been more involved in active dialogue, expecting real-time action from brands and often reshaping brand activity.

BCW knows people, their values, what influences them and what motivates them to engage with brands. We use human insights and actionable data intelligence to understand these behaviors and shifting mindsets. We understand the complexity and diversity of audiences, and our multicultural team helps brands navigate cultural risk by speaking to people in an authentic way.

What is the work?

• Manage all day-to-day client activities, projects, and teams in an effort to build a trusted advisor relationship with clients
• Provide strategic counsel to clients and key internal stakeholders
• Flesh out ideas as they relate to client objectives and learn how to bring them to life in presentations and written proposals
• Cultivate positive client presence in trade media through releases, contact and responsiveness to inquiries/requests
• Manage project financials, including client budgets, team capacity planning and vendor management
• Develop strategic integrated campaigns including traditional earned media, digital/social and influencer communications
• Assist senior leaders in proposal writing and new business pitching

Experience that contributes to your success:

• 3-4 years of related communications experience working with consumer clients. PR agency experience preferred.
• Proven media relations skills and solid knowledge of consumer outlets (Focus: lifestyle, wellness, food & beverage, CPG)
• Pulse on pop culture trends (fashion/music/entertainment) and national news trends
• Creativity – adaptable in quick-strike situations
• Experience working with integrated teams (social, paid)
• Excellent generalist – aptitude to straddle media & account role
• Ability to lead a team as both a supervisor and mentor
• Understanding of the integration of social media + traditional media
• Knowledge around polycultural insights and awareness of current components of diversity, equity, and inclusion strategies across consumer-facing industries
• Excellent written and verbal communications skills along with strong attention to detail
• Ability to push the envelope and think outside of the box
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provi