Digital Sales Manager - Spot On

Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.
Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.
Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.
Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.

Position Summary

The Digital Sales Manager drives the Commercial Digital Strategy and increases adoption and usage of SpotOn and other digital tools across all customer segments. This role ensures SpotOn targets are achieved through customer engagement, internal training, data analysis, and cross-functional collaboration.

The manager leads a Digital Sales Support Team focused on troubleshooting, escalation triage, and accelerating adoption. They establish best practices for managing clients within the digital customer segment, ensuring a seamless customer experience from onboarding through continued usage, while coaching the team in customer engagement, technical support, and sales enablement.

The manager designs and facilitates comprehensive SpotOn training programs—including webinars, Microsoft Teams sessions, phone consultations, and in-person visits—for both internal sales teams and external customers. They track and follow up with customers based on training attendance and activity levels, addressing declines in shipped volumes through targeted outreach. Additional responsibilities include managing account engagement to grow customer portfolios, influencing digital adoption, expanding service utilization across ocean freight and value-added services, overseeing MyCMA usage, assisting with dispute resolution, supporting quotation follow-ups from SpotOn searches, and ensuring timely responses to escalated matters.

The role involves developing and conducting weekly reporting and data analysis to monitor platform activity, customer engagement, and performance against KPIs—providing actionable insights to guide strategy. Leveraging Salesforce, Qlik, and Microsoft Office Suite (including Excel and Visio), the manager analyzes sales performance, visualizes KPIs, and maps workflows for process optimization. They monitor adoption trends by tracking shipped volumes, registered users, and share of business through SpotOn. Strategic process development responsibilities include monitoring the global Minimum Quantity Commitment (MQC) standard for service contracts to enable account focus and streamlined contract segmentation, as well as leading a global Customer ID cleanup initiative to enhance data accuracy, security, and cross-system integration. These responsibilities involve continuous communication with commercial regions and review of portfolios and customer segmentation.

Collaboration is critical in this role, as the manager works closely with internal stakeholders and HO line management to develop, launch, and communicate digital campaigns through the Commercial team, eCommerce channels, and direct customer contact. They also coordinate with Trade regarding missing lanes and service gaps to ensure customers have full network visibility. The manager serves as a key liaison between regional sales, strategic accounts, trade, and product teams to ensure alignment on priorities and execution plans, developing scalable SpotOn adoption strategies to drive sustained growth in both usage and customer satisfaction.

Functions & Duties

• Drive SpotOn Adoption – 25%

• Develop and implement SpotOn trainings and refresher sessions for both the CCA sales team and external customers to promote knowledge and explain the benefits of SpotOn.

• Work with the Lines to identify service strings to target for SpotOn growth.

• Facilitate, attend, and follow up on individual customer meetings via phone or Microsoft Teams to promote SpotOn.

• Collect and provide customer feedback to BPM/HO regarding changes or new features that could further promote SpotOn growth.

• Provide timely responses to all inquiries regarding SpotOn rate access or customer volume growth—preferably within 24 hours, prioritizing problem resolutio