Revenue Activation Principal

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.


About the opportunity
We are seeking a strategic and execution-focused Principal, Revenue Activation to drive outbound prospecting excellence, territory execution, and pipeline creation across our Account Executive (AE) teams. This role is dedicated to activating high-impact sales behaviors, supporting territory planning, account planning, and partnering with Sales Leadership to ensure more AEs are consistently on track to achieve 100%+ of their YTD pipeline creation goals.
You will play a critical role in evolving our prospecting playbooks and strategies to increase AE's ability to create opportunities in targeted accounts, as well as, early stage deal preparedness.

What you'll get to do
• AE Prospecting Activation: Opportunity to build a scalable AE prospecting playbook that drives consistent pipeline creation by coaching and supporting AEs in executing high-impact outbound outreach using Outreach.io and LinkedIn Sales Navigator. This includes enabling best practices, ensuring strategic and persona-driven sequences are built and activated in Outreach.io across each segment, and guiding system configuration to streamline workflows and drive productivity.
• Territory & Account Planning: Partner with frontline leaders to ensure alignment on defined account prioritization models, and our partner organization to ensure we have a refined tiering model that accounts for new partner relationships.
• Pipeline Creation Monitoring: Analyze pipeline creation trends across territories; identify gaps and collaborate with leaders and business partners to create programs to drive results.
• First Call Readiness: Build or re-design account planning tools and strategies to ensure AE's are equipped to turn first calls into opportunities.
• Behavioral Reinforcement: Refine daily strategic prospecting habits through performance insights and real-time feedback—ensuring consistent execution across the AE team.
• Tool Utilization Guidance: Help AEs apply Outreach.io and LinkedIn Navigator effectively in their day-to-day prospecting. While assessing additional tools to future-proof the business.
• Cross-Functional Collaboration: Align with Sales Leadership, Marketing, and RevOps to ensure strategies, sales plays, and tools support territory-specific prospecting needs.

Skills and experience we value
• 7+ years in Sales, Sales Enablement, or Revenue Operations, with a strong focus on outbound prospecting and field sales support.
• Experience partnering with sales leadership (e.g., DVPs, RVPs) to drive execution and performance.
• Strong working knowledge of Outreach.io and LinkedIn Sales Navigator in a coaching or enablement capacity.
• Proven ability to influence behavior change and improve pipeline creation outcomes.
• Strong understanding of B2B buyer personas and industry-specific business challenges.
• Experience in HCM (Human Capital Management) sales or supporting HCM-focused sales teams.
• Excellent communication, facilitation, and stakeholder management skills.
• Analytical mindset with the ability to translate data into actionable territory strategies.

What would make you stand out
• A measurable increase in the percentage of AEs achieving 100%+ of their YTD pipeline creation goals.
• More AEs consistently on track with territory execution and outbound prospecting.
• High adoption of persona-driven messaging and business-relevant outreach across the AE team.
• Strong alignment between Sales leaders, AEs, and Revenue Activation on pipeline-building strategies.


What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and per