SAP Global Partner Marketing Manager - Hyperscalers

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

Global Partner Marketing – Hyperscaler Partner Marketing - AWS

 

Position Overview

SAP is seeking a talented, self-directed senior partner marketing manager to build programs at scale with AWS. The global senior partner marketing manager will be responsible for the strategic annual planning, budgeting of programs, execution with and through approved agencies as well as AWS. This role will develop go-to-market strategies, core messaging and value, demand generation campaigns, and awareness programs that will be rolled out directly, and via global marketing teams. This position aligns and collaborates closely with our CMSO, solution marketing, regional marketing, corporate marketing, and with stakeholders in Partner Ecosystem Success (PES), Customer Success and development. In this role, you will build, execute, and report on global SAP and AWS marketing campaigns and activities.

 

 

Responsibilities:

· Develop joint solution value proposition and messaging. Work closely with Solution marketing and Solution management teams to coordinate messaging and content to be leveraged by sales, field marketing, digital marketing, partner marketing, and partners.

· Design, prioritize and validate joint marketing motions and plan, including:

o Joint campaign scenarios with alignment to target accounts, and Corporate Marketing Integrated Demand Plans topics and themes.

o Marketing mix investments/budget breakdown, aligned to marketing channels and target outcomes.

o Campaign BoM asset development and creation.

o Joint marketing calendar, aligned to tactics across the Customer Journey with clear ownership and roles and responsibilities.

o Marketing KPI’s and measurement criteria.

· Own, develop and execute the marketing strategy to, and with, AWS to support SAP business goals and KPIs.

· Lead projects, programs, and campaigns that require cross-collaboration by SAP and AWS marketing activities (PR, Blogs, Webinars, Events, Collateral, Case Studies etc.), utilizing the supporting teams and resources to plan, execute and measure.

 

Qualifications:

· Bachelor's degree in marketing, business, or a related field.

· Minimum of 5 years of experience in partner marketing, must have prior experience working with AWS or other hyperscalers, building integrated demand plans.

· Proven experience in developing and executing marketing communications plans.

· Excellent written and verbal communication skills, with the ability to create compelling marketing content.

· Ability to work effectively in a fast-paced, deadline-driven environment.

· Strong analytical skills and the ability to use data to drive decision-making.

· Self-motivated and able to work independently, as well as collaboratively with cross-functional teams.

 

We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Op