Manager, Data, CRM, & Analytics - University of Kansas

POSITION: Manager, Data, CRM, & Analytics DEPARTMENT: Legends Global Sales REPORTS TO: VP, Premium & Ticket Sales FLSA STATUS: Exempt

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

THE PROJECT

Kansas Athletics and Legends, a global premium experiences company, have announced a comprehensive, long-term partnership focused on reimagining the fan experience as part of the expansive renovation of iconic Allen Fieldhouse and the transformation of David Booth Kansas Memorial Stadium.

Allen Fieldhouse, the premier venue in college basketball, will soon undergo a series of renovations that will include upgraded fan experience amenities and reimagined and expanded premium hospitality spaces. David Booth Kansas Memorial Stadium is part of a transformational multi-use development project to create a north gateway entrance to the University of Kansas campus.

As part of the overarching agreement, Legends will work in partnership with Kansas Athletics to optimize revenue generation and curate experiences for all Jayhawk fans. With a data-driven approach, Legends will oversee premium product development, pricing, and sales as part of the projects, as well as manage overall premium seating, ticket sales, annual fund donations, marketing strategy, and business intelligence for all ticketed sporting events.

THE ROLE

The Manager of Data, CRM & Analytics is principally responsible for assisting our management team at the University of Kansas to drive strategy with data and actionable insights. This critical role will be focused on ticketing purchases, industry trends, athletic constituent behavior patterns, and historic athletic donation data to further harness, extend and deliver the data analytics to drive business performance in the following verticals: Revenue associated with the Premium Seating, Ticketing, and Fundraising.

To accomplish this task, the Manager of Data, CRM & Analytics works with Ticketing, Marketing, Premium Seating & Athletic Fundraising, and Athletic leaderships to understand, define and document the overarching business objectives. The Manager of Data, Insights & Analytics will conduct full lifecycle activities to include requirements analysis and design, develop data insights and reporting capabilities, and continuously monitor performance and quality control plans to identify improvements to the overall data eco-system. Additionally, you must be results-driven, possess an optimistic team-first attitude, and have excellent organizational and leadership skills.

ESSENTIAL DUTES AND RESPONSIBILITIES

•  Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes
•  Act as the subject matter expert and first line of support for the business processes and day-to-day operation infrastructure and systems
•  Serve as primary point of contact for CRM (Salesforce), as w