Senior Lifecycle Marketing Manager, Provider Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We’re looking for an analytical marketer with a strong track record of driving outcomes through owned communications. You’ll oversee the strategy and execution of email, SMS, and in-app messaging that supports providers from onboarding through long-term engagement. This role requires cross-functional collaboration, project management skills, and a passion for building scalable, results-driven programs. You’ll design, optimize, and measure multi-channel lifecycle campaigns—launching experiments and uncovering insights to fuel the growth of our provider network. This is a full-time remote position on our team, reporting to the Engagement Lead, Provider Marketing. Occasional travel may be required for company or team events. 

What you’ll do: 

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction
• Design and launch multi-channel campaigns tailored to key moments across the provider journey
• Partner closely with cross-functional teams including Clinical Operations, Product, and Data to ensure message alignment and a seamless experience
• Use performance data and experimentation to inform continuous improvements in messaging and delivery
• Build scalable segmentation and journey strategies that reflect provider behaviors, specialties, and needs

What success looks like in this role:

• You build and launch the first full-funnel lifecycle programs for our provider network—owning everything from strategy and segmentation to writing copy, building journeys, and measuring outcomes
• You establish foundational playbooks and processes that set the standard for how we engage providers at scale across onboarding, activation, retention, and re-engagement
• You drive meaningful, measurable improvements in provider engagement, satisfaction, and long-term retention
• You elevate the quality and consistency of provider communications, increasing trust, value perception, and connection to our mission
• You become a key partner to Product, Clinical Operations, and Data teams—ensuring lifecycle efforts are tightly integrated with the broader provider experience
• Lifecycle marketing becomes a visible, strategic growth lever for Spring Health’s clinical network—and this role grows in impact and scope as we scale

What you’ll bring: 

• 6+ years of experience in lifecycle, or retention marketing, ideally in healthcare or a marketplace environment
• Proven success leading multi-channel engagement programs from strategy through execution
• Experience with segmentation, personalization, and testing strategies
• Proficient in marketing automation and analytics platforms (e.g., Iterable)
• Strong collaborator with excellent communication skills
• A passion for improving healthcare outcomes and the provider experience

The target base salary range for this position is $125,520 - $156,900 and is part of a competitive total rewards package