Brand Marketing Manager - Shark Beauty

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

At Shark Ninja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing.  We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact.  Are you ready?

Position Overview

The Marketing Manager - Shark Beauty, will lead cross-functional teams to develop and manage global marketing/commercialization strategies for the Skincare category that will drive profitable and sustainable growth for the business.  This role will contribute effectively to the development of product roadmap and assortment strategy, help shape the marketing plan development, and ensure excellence of execution in market. The right individual will have a collaborative working style, a strong sense of ownership, autonomy, and personal responsibility, and the desire to defy expectations to create the impossible possible!

Roles and Areas of Responsibility

• Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
• Manage NPD, from introduction to end-of-life of the product, prioritizing the audience and various retail segments.
• Develop category/brand positioning strategies, portfolio architecture, product concepts, and pricing strategies with the goal of increasing marketability, maximizing sales & achieving profitability.
• Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions.
• Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization process.
• Act as subject matter expert on assigned portfolio and customers (channel partners and end users) to drive optimum marketing results.
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
• Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization.
• Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements.

 

Attributes and Skills:

• Ability to work in a fast-paced, detail-oriented & deadline driven environment.
• Resourceful, well organized, highly dependable, and efficient.
• Keen leadership skills with ability to take ownership and manage projects to completion.
• High energy level with ability to multitask and open to changing direction.
• Strong written and verbal communication skills.  
• Exceptional presentation skills. 

Education and Experience:

• Bachelor’s degree in marketing or equivalent.
• 5+ years of Marketing experience depending on degree and type of work experience. 
• Minimum 5 year of prior Marketing, and/or Category Management experience within Beauty category, skincare preferred.
• Advanced PowerPoint and Excel skills.
• Creative thinking and problem-solving skills.
• Demonstrated ability to develop and culti