Principal Marketing Specialist

 DTE is one of the nation’s largest diversified energy companies. Our electric and gas companies have fueled our customer’s homes and Michigan’s progress for more than a century. And as Michigan’s largest source of renewable energy, we’re creating a cleaner, healthier environment to power our future. We’re also serving communities beyond Michigan, where our affiliated businesses offer renewable energy, emission control technologies, and energy services to industries in 19 states.
 

But we’re more than a leading energy company... and working at DTE is more than just a job. At DTE, we take great care of each other and our customers, and we use our energy to be a force for growth and prosperity in our communities.  When you join us, you’ll be part of a team that welcomes, recognizes, and celebrates differences and values everyone’s health, safety, and wellbeing.  Are you ready to make that kind of difference? Bring your energy to DTE. Together, we can achieve great things.
 

Testing Required: Not Applicable

Hybrid Role: Must be able to come on-site periodically and reside a commutable distance from the assigned work location.

Emergency Response: Yes – Must be available to perform a primary assignment in support of DTE’s emergency response to storms or other events that impact service to our customers.

Job Summary

• This position is within the DTE Gas Company Midstream organization and its responsible for coordinating and executing transactional services (i.e. storage, transportation, parks, loans, etc...) to maximize revenue generation for all stakeholders. Research and develop new market opportunities, primarily in terms of storage and transportation expansions. Plans, implements and monitors marketing programs, projects, services, communications campaigns and product lines focused on generating revenue and increasing customer satisfaction levels. Simultaneously manages multiple complex projects & initiatives. Ensures the integration and alignment of programs, business targets, performance gap(s) and budget analyses. Develops cross-functional relationships between the department and various process and support organizations. Assignments are received in the form of broad goals and/or areas of responsibility. Incumbent has broad latitude (within the defined scope of responsibility) for independent action in setting objectives and deciding how to proceed, consistent with Corporate goals and objectives. Projects and activities are primarily, if not entirely, carried out through the use of outside vendors/contractors; there is extensive program/project development and management, but no direct supervision or management of Corporate employees. Span of control: 0; this is an individual contributor job.

Key Accountabilities

• Ensures the integration and alignment of various marketing and customer outreach programs, business targets, performance gap and budget analyses; all activities guided by the corporate and divisional objectives.
• Ensures adherence to program, services or product launch plans, components and timeframe.
• Develops relationships with external contractors and various process and support organizations; negotiates with external contractors on proposals, contracts, etc.
• Represents the Corporation with vendors at industry associations.
• Designs, develops and implements marketing programs and/or pricing strategies to support a particular product, service or market sector.
• Takes responsibility for launching and positioning of products/services in a market sector via specific marketing strategies; works with Corporate Communications to determine media (e.g., internet, press, television, radio).
• Works closely with technical teams to develop marketing strategies and programs.
• Coordinates activities with Corporate Communications in the design, development and implementation of marketing programs to advertise the corporation's products or services. May involve media such as magazines, TV, radio, Internet, press or direct mail; the use of sponsorship, events and sales promotions, and; budget tracking and measurement of the effectiveness of the programs.
• Performs analyses and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market penetration, market practices and sales trends.
• Markets the organization's products and services using customer marketing databases.
• Promotes and maintains the brand image at local and regional levels.
• Coordinates the marketing strategies including packaging, pricing, expense budgets, advertising and promotion of the brand
• Develops and coordinates advertising campaigns with Corporate Communications for the brand. This job may require FERC Gas training

Minimum Education & Experienc