Senior Director, Software Sales

Overview

Do you enjoy a sales challenge and thrive in building innovative software strategies? 

 

As the Senior Director, Software Sales, you will lead Shure's newly formed global software sales overlay team and strategy as we expand into software and licensing. You will focus on accelerating software revenue by working closely with regional sales teams and partners to drive adoption, renewals, and up-sell opportunities. You'll work work closely with key stakeholders across our regional sales teams, product management, marketing, and strategic alliances to accelerate the adoption and sales of our software solutions.

 

This role is critical to integrating our offerings with our hardware solutions, executing our go-to-market strategy, and ensuring long-term customer success and partner enablement in key markets.

 

This leadership position is hybrid and based out of our Niles, IL Corporate Headquarters. 

Responsibilities

Lead Global Software Go-To-Market Strategy

Design and implement a scalable go-to-market approach that aligns with our existing sales model, empowering regions and partners to drive software growth.

 

Enable and Train Sales Teams

Develop playbooks, tools, and training programs that equip our global salesforce and partners with the skills and knowledge to sell software solutions effectively.

 

Drive Regional and Channel Sales Execution

Partner closely with regional sales leaders and key channel partners to embed software into sales plans, account strategies, and customer conversations.

 

Support Deal Structuring and Pricing Strategy

Guide the development of complex deal structuring and pricing models in collaboration with finance and legal teams, ensuring competitive and scalable software offerings.

 

Own Software Sales Performance Metrics

Define, track, and report on key KPIs—including attach rates, adoption, bookings, and renewals—delivering actionable insights to executive leadership.

 

Performs other duties as assigned

Qualifications

• 15+ years of experience in enterprise software sales, SaaS, or licensing, with at least 5 years in a global or senior leadership role.
• Proven success in scaling software sales within a hardware or technology company.
• Strong understanding of enterprise SaaS models, recurring revenue strategies, and software GTM execution.
• Experience working in a matrixed, global sales organization.
• Ability to work cross-functionally and influence without direct authority.
• Strong leadership, communication, and executive presence.
• Experience in Unified Communications (UC), Collaboration, or AV technology industries preferred.
• Familiarity with channel and direct sales models for software is preferred.
• A background in both enterprise and SMB markets is preferred.
• Knowledge of licensing structures, usage-based pricing, and cloud-based software models preferred.

 

Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

 

WHO WE AREShure’s mission is to be the most trusted audio brand worldwide – and for nearly a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.Shure Incorporated is headquartered in Niles, Illinois, with remote and hybrid opportunities throughout the United States. We have more than 35 regional sales offices, engineering hubs, and manufacturing facilities throughout the Americas, EMEA, and Asia.THE MIX MATTERSDon’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!PAY TRANSPARENCYShure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry’s top talent. Base salaries vary based on qualifications, geography, expe