Product Marketing Manager, Extended Planning & Analytics BTP Data & Analytics, SAP Analytics Cloud
SAPAbout the role
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Meet your team
Our team is responsible for outbound and inbound Product Marketing for Planning and Analytics as part of the broader SAP Data and Analytics portfolio. As an Analytics Product Marketing Manager, you are helping to drive and define the vision and strategy for Analytics. This includes driving the go-to-market strategy to generate high customer demand and revenue growth.
What you'll do
- Orchestrate Go-To-Market activities for the Planning & Analytics portfolio
- Articulate the value of our Analytics solutions both inbound and outbound
- Thorough understanding of SAP Analytics business and how this drives direct & platform-based monetization for the company.
- Research and monitor market trends and external influences that affect SAP's solution offering
- Develop solution strategies and accompanying assets together with the SAP Development & Product Management organization
- Provide asset content and drive positioning together with regional teams and solution marketing
- Enable SAP field organization and partners for proactive, value-based selling
- Develop effective working relationships and ensure advisor status with key customers and partners
- Initiate demand generation activities to address white spaces and ensure pipeline coverage
- Maintain and grow the global partner eco-system to complement our solutions
- Establish a strong external presence with partners, industry analysts, press, and bloggers.
- Build up and maintain a strong internal network with Analytics stakeholders in Sales, Product Management & Development, and Product Marketing
What you bring
Preferred skills
- Technical degree preferred, and 3 to 5 years experience in a software company.
- Very strong communication and presentation skills
- Strong analytical and problem-solving skills with the ability of multi-tasking as the standard mode of operation
- Ability to influence entire organizations, and to work effectively in a matrix organization
- Experience in customer interaction
- Hands-on experience with SAP Analytics is a strong prerequisite
Work Experience
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