(USA) Senior Manager, Creative- Associate Creative Director, Copy (Style)

Position Summary...

What you'll do...

About us:Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our

Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets. We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business not just with ads but through brand acts and experiences. We value talent, belonging, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people all people live better.

Overview:

In this Associate Creative Director/Copy position, you'll be responsible for partnering with an ACD/Art to concept Tier 1 style campaigns that straddle the fashion, beauty, and home strategic business units. You'll report to a Creative

Director and be supported by a Senior Art Director to form a full service pod to create 360 degree, full funnel advertising initiatives. This work will serve, honor, and instantly read as on-brand and Walmart-right, while breaking through and communicating to new, fashion forward customers.The ideal candidate has both in-house and agency experience and blends writing, concepting, and strategic skills with agility and accuracy.

Key Outcomes

Best-in-Class Work

In response to creative briefs, develop strategic ideas that enhance our KPIs around brand awareness and brand perception.

Contribute to a team that will execute full funnel advertising campaigns for all channels, e.g. broadcast, OOH, OLV, paid media, and owned channels

Contribute to the ideation of strategic concepts, manage script writing, manifestos, seasonal and brand lines, and copy matrices. Present to key stakeholders and executives, work with the pod to create all pre-production decks (music, set, casting, glam, shot lists), have an eye for modern, , and brand right talent/crews to bring our vision alive (directors, photographers, stylists,

etc.), execute on set, direct post-production processes overseeing the edit, sound, and copy direction of all post-shoot assets, and be accountable for final delivery of asset suites.

Employ critical thinking to ensure were always on task.

Stay abreast of industry trends, consumer preferences, and competitive landscapes to inform creative decisions.

Brand Consistency

March towards the shared goal of greater brand attribution and recall; align verbal and visuals accordingly and in concert with enterprise initiatives (such as Welcome To Your Walmart) and seasonal visual identities (such as Holiday) as necessary.

Ensure all creative materials are considered at various levels of the funnel

Team Development

Contribute to and grow your pod with optimism and enthusiasm, pursuing an award-winning in-house model.

Efficiency

• Foster positive, constructive relationships with junior members within your team.
• Pursue ways that we can work better, faster.
• Manage team and projects that are on-brief, strategic, creative, and polished for presentations,
• mitigating feedback and pivots that will ultimately keep workstreams on track.
• Partner with Creative Account Management and Operations (CAMO) and Production to manage timelines and executions to concept breakthrough creative on schedule and on budget.

Client Satisfaction

Build strong relationships with WCS peer teams, such as Integrated Marketing Comm