Sr. Website Specialist

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

Join Us as a Website Owner - Let's Build Something Great Together!

We're looking for an experienced website owner who is passionate about managing our marketing website like a product. You’ll get to shape all aspects of our website, and you'll collaborate closely with developers, designers, SEO specialists, and product marketers. Together, we aim to create an effective conversion path for visitors that authentically represents our platform offerings and positioning. We're not just building a website; we're crafting a user experience that fosters growth, and we want you to be an integral part of this exciting journey.

Responsibilities:

• End-to-End Ownership: Envision, strategize, and deliver outcomes that drive conversions, setting the tone for a seamless website experience.
• Evolve Our Website: Lead the transformation of Amplitude’s website from a single-product focus to a multi-product platform, staying at the forefront of industry trends.
• Collaborative Leadership: Manage external agencies and internal teams, balancing long-term roadmaps with ad-hoc requests, and participate in sprint planning to ensure engineering success.
• Performance Marketing Partnership: Work hand-in-hand with our performance marketing team to create customized landing pages optimized for conversion, sharing ownership of acquisition targets.
• Content Optimization: Collaborate with content teams to optimize the blog for consumption and conversion, creating a harmonious blend of content and functionality.
• Cross-Functional Alignment: Partner with the product growth team to enhance conversion paths and drive new sign-ups, ensuring website alignment with overall business goals.
• Metric-Driven Approach: Identify key metrics for the website, continuously iterate for improvement, and report these insights to the leadership team.
• Testing and Personalization: Implement a framework for continuous testing and personalization to enhance user experience and drive conversions.
• Project Support: Drive web-related projects, including building a template library, creating campaign-specific landing pages, and more.
• Customer-Centric Approach: Participate in research and testing, engaging directly with our customers to understand their pain points and identify improvement opportunities.
• Data-Driven Decision Making: Utilize Amplitude to understand how our customers interact with our website, guiding decisions for future improvements and optimizations.

Requirements:

• Experience: 4+ years in marketing or product roles, preferably as a website or product owner. Managing websites or products for a multi-product company is a significant plus.
• Experimentation Mindset: Well-versed in running experiments and A/B tests to optimize landing page conversions and customize the customer journey.
• Copywriting Excellence: High competence in crafting impactful, customer-centric copy that resonates with customer needs.
• CMS Experience: Familiarity with Sanity or other headless CMS tools in the market is an added advantage.

Join us at Amplitude, where diversity is celebrated, and every individual's unique contribution shapes our success. We look forward to having you on board to create an inclusive and innovative digital experience!

Who We Are

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