Senior Paid Search Strategist

Overview

We are seeking a top-tier Senior Paid Search Strategist to take ownership of our Paid Search program across both Google Ads and Microsoft Advertising platforms. This hands-on role requires a seasoned professional with deep expertise in direct response-focused paid search lead generation within industries characterized by long offline sales cycles and high monthly ad-spend.  

The ideal candidate will excel in both tactical execution and strategic development, driving channel growth through in-platform optimization, high-level strategy formulation, and a robust testing roadmap. You will collaborate cross-functionally with the website CRO team, sales team, and internal creative resources to optimize the full marketing funnel and deliver exceptional performance.  

If you’re a scrappy, data-driven growth hacker who thrives in high impact roles, this is your opportunity to make a difference.

Responsibilities

Paid Search Channel Management 

• Develop, execute, and optimize large-scale paid search campaigns across platforms Google and Bing.  
• Understand advanced tracking solutions (e.g., offline conversion integrations) to measure offline sales outcomes and tie them back to ad performance.  
• Test various bid strategies and optimization events using a combination of online and offline event data. 
• Ensure campaigns meet ROAS and CPA targets. 
• Understand advanced features such as the use of Google Ads scripts for automations or alerts, business data feeds, and ad customizers. 
• Understand different attribution models and how they work in principle (such as Data Driven Attribution), time lag, cross channel conversions, and path length. 
• Perform semantic search query analysis and ensure query to ad and landing page consistency. 
• Perform deep analysis to find incremental wins and optimizations across various forms of segmentation. 

Cross-Functional Collaboration 

• Work closely with website, CRO, and Sales teams to monitor and optimize the full funnel and test landing pages. 
• Collaborate with the creative team to develop direct-response focused ad copy that drives performance. 
• Work with the website team to build and test sitelink landing pages. 

Competitive Research & Strategy Development 

• Conduct thorough competitive analysis to understand industry trends and strategies. 
• Inform and adapt our approach to stay ahead in the market.  
• Monitor auction insights and make bid adjustments in response to changes in competitive pressure and auction dynamics 

Analytics and Reporting 

• Monitor campaign performance, analyze data, and leverage insights to drive continuous improvement and scalability. 
• Candidates with experience communicating results to senior leadership teams are strongly preferred.  

Qualifications

Education/Experience:

• ​​​Bachelor’s degree in marketing, Business, Data Science, Statistics, or a related field preferred. 
• ​5 years of hands-on experience in paid search advertising, focusing on direct-response ads in lead-gen industries with long offline sales cycles (ideally in the debt space) 
• ​Must have experience running large-scale accounts that spend over $1MM/month on paid media. 
• ​Experience collaborating with cross-functional teams, including creative, web design, and conversion rate optimization specialists.  
• ​Familiarity with A/B testing, attribution models, and Google’s drafts and experiments.  
• ​A history of managing budgets effectively to achieve ROAS and CPA goals. 
• ​Candidates who have experience working both in-house and at agencies are preferred. ​​

 

Required Skills/Abilities:

 

Expertise in Paid Search Management 

• ​Extensive experience managing campaigns on Google and Microsoft ads platforms.  
• ​Deep understanding of data-driven marketing and performance optimization.  
• ​Proven ability to optimize campaigns effectively to drive scale while meeting ROAS and CPA goals. 

Analytical & Technical Proficiency 

• ​Strong analytical skills, with the ability to extract meaningful insights from data and apply them to campaign strategies.  
• ​Expertise in utilizing advanced tracking solutions, such as offline conversions integrations, to measure offline sales outcomes.  
• ​Proficiency in using analytics tools to monitor campaign performance and identify areas for improvement. 

Strategic & Collaborative Mindset 

• ​A growth hacker mindset: scrappy, resourceful, and focused on driving measurable results. 
• ​Ability