Manager VM/ISC Concept Creation (m/f/d) - Global Retail

PURPOSE

 Creation of manuals/guidelines & training programs to respond to Brand positioning & strategy. Manage the development, innovation and management of all Visual Merchanising/In-Store Communication tools ensuring Global consistency in our Global Retail stores.

KEY ACCOUNTABILITIES

 

• Partner with the relevant teams to create clear requirements and align briefs whilst ensuring continued alignment to Brand objectives and positioning:
  • Develop ISC/Visual Merchandising tools for each of adidas’ labels that respond to their target consumer profile.
  • Develop guidelines, training programs and tools for markets to implement the concepts.
• Manage external agencies (visual presentation specialists; software agencies, communication agencies etc.).
• Improve processes:
  • Monitor the Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas.
  • Drive for industry leading innovations in ISC/VM at both the consumer level and the implementation practices.  Build business cases for investment direction with guidance on commercial or Brand lifting experiences
• Manage Resources:
  • Manage project budgets (as assigned).
• Coordinate between department tactics and operational objectives.
• Work independently and collaboratively.
• Additional assignments or special projects as assigned or agreed.

 

  

KEY RELATIONSHIPS

• Global Retail Design team
• Omni Channel Marketing ISC team
• Global Range Architecture team
• Global Merchandising team
• Global Horizontal Concepts team
• Business Units
• Brand Management
• Market teams
• Global Sales Organization (Relevant Departments)
• External Agencies.

 

KNOWLEDGE, SKILLS AND ABILITIES

 

• Fully qualified and experienced in retail In-Store Communication/Visual Merchandising, combining theoretical with practical experience.
• Strong organisation skills and flexibility.
• Specialist in technical skills.
• Proven track record in project management.
• English fluent: verbal, written & spoken. Another European language is an advantage.
• IT: Microsoft Office advanced. iShopShape is an advantage.

QUALIFICATIONS

• Business or Marketing Degree.
• 4+ years’ experience in Retail Instore Communication/Visual Merchandising.
• 1+ years working with global markets, or a key adidas market.