Enrollment Marketing Specialist

Job Details

Job Location: Palm Beach Atlantic University - West Palm Beach - West Palm Beach, FL 33401Position Type: Full TimeEducation Level: 4 Year Degree

SUMMARY

In support of the university’s mission and objectives, the Enrollment Marketing Specialist assists the Director of Enrollment Marketing with writing, designing, curating, launching, and guiding communications for prospective and current students.

Application Requirement: To be considered for this position, applicants must submit a writing portfolio, either uploaded with the application materials or provided as a digital link within the résumé.

Content Creation

• Writes, designs, curates, and launches targeted digital communications, such as email and text messages to prospective students highlighting the features and benefits of a PBA education and promoting next steps.
• Writes, designs, curates, and launches targeted digital communications to current students for enrollment and retention purposes.
• Executes social media campaigns for the prospective student audience.
• Writes compelling invitations to visit campus, including designing custom headers and banners for digital communication as well as promotional items and displays. 
• Drafts ads, brochures, and other needed designs.

Internal and External Partnerships

• Develops and maintains strong working relationships with external vendors and internal collaborators; works with vendors to prepare and present advertisements on time.
• Partners with Advancement, requesting and securing needed graphic design elements, photography, and pieces.
• Coordinates web and advertising content with writers and graphic designers.
• Manages all print material processing with Slate Print and works with other printer vendors as assigned.
• Monitors third-party recruitment platforms to ensure content is kept on-brand and up-to-date; deploys communication through these platforms.

Content and Materials Coordination

• Reviews Admissions’ content on myPBA to ensure it is accurate and timely.
• Coordinates materials requested for university promotion across all cohorts.
• Coordinates the production of mailed promotional items, such as acceptance packets and t-shirts.
• Ensures and anticipates an appropriate inventory of promotional items and coordinates re-ordering as needed.
• Coordinates multiple projects to ensure they are effectively completed on time and on budget.

Marketing Analytics

• Assists with analyzing campaign successes through various platforms using data analytical tools, such as ping in Slate, and recommends adjustments for improved performance.
• Connects Admissions’ campaigns to website and print to present a cohesive brand identity to students.

Communication

• Coordinates with Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverages their ideas and creativity in new designs and projects.
• Partners with the Director of Enrollment Marketing to assist with creating an annual communication strategy.
• Assists in the creation and management of content calendars.
• Delivers timely communication to virtual tour participants and works with Campus Visits, Advancement, and the vendor to recommend enhancements and updates.

Administrative

• Provides Director team, key individuals, and relevant parties reports and updates regarding status and completion of marketing promotions, projects, and updates.
• Partners with Director team and EVP of Enrollment and Student Experience on overall branding for Admissions.
• Pursues continuous learning in Slate in areas including, but not limited to, deliver, ping, queries, and reporting.
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