Sponsorship Sales Executive - Buildings & Construction Events

Company Description

Informa is a leading international events, intelligence and scholarly research group.

We’re the specialist’s specialist. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Job Description

Informa Connect’s Buildings & Construction Group encompasses 6 leading B2B events for the built environment across the US and Canada. The Sponsorship Sales Executive is responsible for supporting the largest events in the group by selling targeted, custom sponsorship opportunities to customers exhibiting at BUILDEX Vancouver, Greenbuild & The Buildings Show.

Job Responsibilities

1. Identify and Prospect Sponsors:
   • Research and identify potential sponsors that align with the event's target audience and goals.
   • Create a comprehensive list of prospective sponsors.
2. Develop Sponsorship Packages:
   • Create attractive and tailored sponsorship packages that meet the needs and objectives of potential sponsors.
   • Ensure packages offer value and align with sponsor goals.
3. Sales and Negotiation:
   • Reach out to potential sponsors and initiate conversations.
   • Effectively communicate the benefits of sponsorship.
   • Negotiate sponsorship terms, pricing, and deliverables.
   • Close sponsorship deals and secure agreements.
4. Relationship Building:
   • Build and maintain strong relationships with sponsors, ensuring their needs are met throughout the sponsorship cycle.
   • Foster long-term partnerships and repeat sponsorships.
5. Contract Management:
   • Prepare and review sponsorship contracts, ensuring all terms and obligations are clearly defined.
   • Collect necessary payments and paperwork.
6. Collaboration:
   • Collaborate with event organizers and marketing teams to align sponsorship opportunities with event objectives.
7. Reporting and Analysis:
   • Track and report on sponsorship sales progress.
   • Analyze the effectiveness of sponsorship packages and adjust strategies as needed.

Group has offices in Toronto and New York. Candidates local to either area will be required to work in a hybrid capacity. Remote candidates also welcome. 

Qualifications

• Significant experience in media/digital media sales & sponsorship sales with a demonstrated successful sales record of high value sales activity
• Excellent interpersonal, written, and oral communication skills.
• Proven success in a variety of sales techniques ranging from telephone, email, face-to-face, and social media.
• Strong phone presence and ability to dial a high volume of calls per day.
• Possess a professional and friendly attitude and ability to quickly develop a rapport with customers.
• Ability to work autonomously and as part of a team.
• Ability to work after hours, attend industry events, and travel as needed, particularly around show dates.
• Ability to think strategically, understand client needs and creatively translate these needs into compelling sponsorships and special programs.
• Ability to work in a fast-paced environment.   
• Ability to multi-task and manage time efficiently.
• Must be proficient in MS Office and ability to use a CRM such as Salesforce (preferred)

The pay range for this position is $75,000 - $90,000 depending on experience.

Additional Information

Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.