Product Line Management Specialist - FTW

ABOUT THE POSITION 

The Product Line Management Specialist – Footwear executes the strategy, development, and execution of seasonal product assortments across Fall, Winter, Spring, and Summer, including the Performance Fishing business. In this role, you will build consumer-driven, commercially successful product lines that support brand objectives, revenue growth, and profitability. Working cross-functionally, you will deliver innovative products, seasonal solutions, and seamless Go-to-Market execution across wholesale, eCommerce, and direct-to-consumer channels while serving as the voice of the outdoor consumer and angler.

HOW YOU’LL MAKE A DIFFERENCE

• Execute seasonal product strategies and line plans across Fall, Winter, Spring, and Summer product cycles for Men’s and Women’s categories.
• Analyze consumer insights, market trends, competitive landscapes, and business performance to identify growth opportunities and product innovations.
• Build and manage seasonal assortments aligned with category objectives, revenue targets, margin goals, and brand positioning.
• Partner with Design and Product Development teams to create performance-driven products that meet the needs of anglers and outdoor consumers.
• Lead cross-functional collaboration across Merchandising, Design, Development, Sourcing, Planning, Finance, Marketing, Sales, Operations, and Manufacturing throughout the product lifecycle.
• Facilitate seasonal milestone meetings, assortment reviews, pricing discussions, and Go-to-Market checkpoints to ensure alignment, accountability, and on-time execution.
• Collaborate with Sourcing, Manufacturing, Finance, and Planning partners to balance quality, cost, speed-to-market, forecasting, inventory planning, and margin expectations while proactively managing business risks and opportunities.
• Partner with Marketing teams to develop product positioning, seasonal storytelling, launch strategies, and consumer-focused communications.
• Support Sales teams through line reviews, customer presentations, product training, sell-in tools, and assortment recommendations.
• Optimize product assortments across Wholesale, Direct-to-Consumer, eCommerce, and Key Account channels to meet business needs.
• Monitor product and category performance, leveraging sales data and consumer feedback to inform product lifecycle decisions and future line planning.
• Champion process improvements, operational efficiencies, and best practices while ensuring all product decisions support brand strategy, marketplace relevance, and long-term business growth.

YOU ARE 

• A consumer-focused product leader who combines business acumen with a passion for delivering innovative products.
• A highly collaborative communicator who builds strong partnerships and influences cross-functional teams to achieve shared goals.
• Analytical, organized, and comfortable making data-driven decisions in a fast-paced, multi-season product environment.
• Passionate about the outdoor industry and dedicated to delivering products that resonate with consumers and support brand growth.

YOU HAVE 

• 5-8 years of experience in Product Line Management, Merchandising, Product Management, or a related field.
• Experience working within a consumer products, apparel, footwear, outdoor, or performance-driven product organization.
• Strong analytical and business planning skills, including experience using consumer, sales, and market data to inform decisions.
• Proven ability to manage multiple priorities while balancing consumer needs, brand objectives, and business goals.
• Bachelor's degree in Business, Merchandising, Marketing, Product Management, or a related field preferred.

#LI-CS1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

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